60% of consumers believe that branded content (provided by a company) is totally useless.
It's time we change the narrative on content.
2020 10,000 ads/day
The daily average number of ads*
How to measure content effectiveness, avoid burnout and feed the content beast
Here’s the thing: the content beast is always hungry. Most creative teams are producing 10x the amount of content they once produced. To top it off, it’s harder than ever to break through the noise of everyone else’s content.
Hey. I'm the content beast.
51% of marketers and creatives report money wasted on creating unused assets, largely because people don't know they exist or can't find them.
The difference between ‘meh’ and great content
I'm hungry.
1984 2,000 ads/day
That’s a lot of content. Unfortunately, nearly all of that content fails to meet the needs of your consumer.
2007 5,000 ads/day
*https://ppcprotect.com/how-many-ads-do-we-see-a-day/
How many clients use the creative services team? Of the content or templates you create, how many get used? What’s your market share? Are you telling a consistent story across all content? Are clients able to successfully serve their markets by leveraging unique value and connections?
Customers
Business
Team
Trusted by over {{team.Number of Users}} million users lucidpress.com
Brand
Effective content meets the needs of your:
Did you... Answer mostly no or not much? Your content probably isn’t super effective. Answer mostly yes or a lot? Good job! Your content is probably effective. All the same, it couldn’t hurt to get a leg up against the competition and boost content effectiveness with Lucidpress.
Feed the beast.
Y N
But how do you measure content effectiveness? First — grab a whiteboard or a piece of paper. Second — Ask yourself the following questions:
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