Sellers Guide
Working with a marketplace leader
Meet The Peel Team
The Peel Team, Real Estate Advisor DRE# 1984215 (415) 699-0004 | peelteam@engelvoelkers.com thepeelteam.com
Providing Premier Guidance: Elevating Your Real Estate Experience with Expertise, Integrity, and Results The Peel Team, a dynamic trio of accomplished women, brings a wealth of expertise to the Marin real estate landscape. With a strong educational background, profound knowledge of the local market, and keen fiscal acumen, they are dedicated to delivering exceptional results for their clients. Merging their innate understanding of design, they collaborate closely with clients to craft homes that not only captivate but also yield the highest returns on investment. Renowned for their success in both buyer and seller representation, The Peel Team boasts a proven track record of excellence within the competitive Marin real estate market.
A selection of Engel & Völkers sales
Our recent successes
432 Lovell Avenue | Mill Valley | CA | $10,500,000 This one-of-a-kind architectural masterpiece is the end result of 5 years of collaboration between some of the best and brightest principals, architects, designers, and builders. The finished product is simply breathtaking-- an engineering and design marvel by award-winning Quezada Architecture.
275 Long Ranch Road | St Helena | CA | $18,500,000 St Helena's perfect lifestyle trifecta: a home situated on the famed Pritchard Hill, hillside views, and architectural design that mirrors the serene beauty of its surroundings. Embodying the finest elements from iconic architect Howard Backen, with Designer Nichol Hollis and Landscape Architect Mark W.
19 Prospect Avenue | Sausalito | CA | $6,750,000 Sausalito's most enchanting, panoramic view, legacy compound. On a street-to-street lot in the Banana belt, combining two parcels totaling ± 21,000 square feet and improved living spaces of more than ± 5,000 square feet. The manor house is a 1904 Craftsman.
4 Stetson Court | Kentfield | CA | $3,325,000 A grand entry accents the voluminous rooms with cathedral ceilings and dramatic views of Mt Tam in this exceptional Kentfield home. Perfectly positioned at the end of a private cul-de-sac, this versatile and compelling property provides space and comfort for so many needs.
183 Saint Thomas Way | Tiburon | CA | $3,005,000 Located right on the bay in Tiburon with mesmerizing and unobstructed vistas of the water and the hills beyond. Your favorite part of everyday will be finding the time to relax on your deck, listen to the water lap onto the shore, and enjoy the world class view.
35 Chapel Cove Drive | San Rafael | CA | $3,495,000 Ideally located on a prime level lot in a private cul-de-sac of coveted Chapel Cove community in Peacock Gap area,this chic elegant home with European flair is a tribute to craftsmanship. The unique design of this single level home is highlighted with gated courtyard & spectacular resort like setting.
Finding a scrupulously honest, non-manipulative real estate agent who is willing to MOVE HEAVEN AND EARTH to help you sell your home with 100% integrity has been our great good fortune in working with Caroline Peel. But there is much more to working with Caroline. Through the most stressful moments of staging, packing, showing, I would hear Caroline's lilting Irish accent and cheerful spirit which buoyed us until our closing day. I can't imagine anyone else having been able to convince us to stage and paint white our home of 32 years. How I had resisted that! But I trusted Caroline where I deeply distrusted most agents we had met. Never pushy, always ready to talk us through issues and difficulties. My one regret: having sold our home in Mill Valley, CA, we immediately moved to Florida and Italy---too far away to develop a life-long friendship with a woman who helped us so much and whom I would be so grateful to have as a friend. Dr. Gayle Delaney | Home Seller
What our clients say
Our most notable successes
Caroline came highly referred by another agent at E&V in Boston. She was incredible throughout the process and perfectly executed my search from start to finish. At the onset, Caroline met me and helped develop a strategy for us to work together to achieve my goals. Then, we immediately got to work moving from a broad to targeted search, which included both San Francisco and Marin Counties. Once we found a place I liked, Caroline helped formulate a strategy to reach an optimal outcome given my goals - which included getting the desired new home on the first offer. Well done. I would highly recommend Caroline and am very grateful to her and her team. Dan Long | Home Buyer
Caroline was a dream to work with and a total professional. She is extremely hard working, and the relationships she has cultivated over the years in this business have truly paid off - she is well respected in her field and it shows! We purchased a home with Caroline and then she very quickly prepped for market, listed and sold our other home. It was a very tight turn around time and she worked hard to make it all happen for us seamlessly. She was available to us day and night, and throughout the whole process I always felt that Caroline had our family's best interest at heart. Liz Mullens | Home Seller & Buyer
Caroline is a miracle worker. When we first met her we let her know we wanted to have our 3,500 sqft Marin home upgraded ready for sale (upgraded kitchen, upgraded bathrooms, hardwood floors re-done throughout the main level, new carpets on the upper level, new heating system, house painted inside and out, 80+ windows cleaned, upgraded landscaping in our 10,000 sqft yard etc), professionally staged in a manner befitting a house built in 1896 and... on the market within 2.5 weeks. Oh, and of course we wanted the sale to go way over asking price. Most agents would have run a mile, but Caroline jumped straight on her phone, text and email and started lining up the necessary teams of contractors. *ALL* of them said yes and only because it was her that was asking. I know that because the contractors each told us when we met them - "the timescales are crazy, but for Caroline...". To cut a long story short, the house went on the market within 3 weeks and sold for way over asking price within 5 days. See what I mean when I say she's a miracle worker? Melanie Chapman | Home Seller
Caroline is a wonderful agent. She worked tirelessly for us in finding our Marin home. We had a tight deadline after the sale of our previous home and we would have been lost without her local expertise and suggestions of areas to look at that we had not considered ourselves. We have a toddler and Caroline understands that house hunting with a child is not always a fun experience and made it really easy for us to bring along our daughter to a few viewings when we needed to. We had a few bumps in the road on our purchase and Caroline was very professional and helped us work through them with the selling agent and other parties involved. She made what could have been an extremely stressful experience pretty seamless. She had our back the whole way. Highly recommend Caroline for your home buying experience. Sam Jelly | Home Buyer
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Engel & Völkers Property Sellers Guide
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Here’s to New Beginnings
hether it’s your first time selling a house, or this is another move within your property journey, the key to an optimal experience is partnering with the best. With Engel & Völkers, you’ll engage a trusted real estate advisor whose expertise is backed by a reputable local brokerage and a leading global real estate brand. Our advisors are truly passionate about helping you navigate the real estate market and find the right buyer for your property. Engel & Völkers maintains consistent high levels of service throughout the world to ensure the satisfaction of our valued customers.
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Imagine what your property would look like as part of this global brand.
WHO WE ARE With approximately 1,000 locations across five continents, Engel & Völkers has access to a powerful global network of potential buyers. We not only reach millions of consumers through our sophisticated multi-channel marketing efforts, but have the added benefit of collaborating with fellow Engel & Völkers professionals across the globe to strategically handpick, and refer buyers for the properties they seek... like yours.
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WHY WORK WITH US An Engel & Völkers real estate advisor invests their time to monitor and understand the local real estate landscape as well as your unique needs and goals. Through our local market expertise, sophisticated and data driven marketing solutions and collaborative global network, the power of Engel & Völkers is at work on your behalf. Our goal is to deliver you desired results, to not only meet, but exceed your expectations, and to provide you with peace of mind as a trusted partner standing beside you through every step of the selling process.
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Preparing to Sell
Scale Back & Organize Deep Clean Paint Walls & Details Remove Personal Items Upgrade Lighting Update Appliances Refinish Wood Floors & Update Carpets Conduct Maintenance Checks
Preparing your property to list is one of the most important parts of this process, considering that these efforts can impact the time it may take for your property to sell and its sales price. Together, the most of your sale, including:
The Power of Staging
When visiting your property, the goal is to strengthen a potential buyer’s ability to envision your house as their own. In fact, 81% of buyers say property staging makes it easier to visualize the property as their future home.1 This can be as simple as rearranging furniture and making a few decor adjustments to highlight your property’s best features and prompt potential purchasers to make an offer.
Working with an Engel & Völkers advisor provides you with access to an extensive suite of marketing capabilities, inclusive of local expertise and global reach.
Property staging will help present your property at its best, as well as to capture the emotion of the buyer, who will be making one of the biggest purchases of their lifetime.
Your property is our focus. At Engel & Völkers, we draw on our extensive experience and up-to-date market statistics balanced with your goals and timeline to determine the optimal asking price to list your property. By conducting a market analysis with a local expert as well as understanding potential buyer objections and the key advantages of your property, we will recommend the ideal pricing strategy to sell your property.
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Establishing a Listing Strategy
Develop a Marketing Strategy
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Our iconic shops are recognized around the globe by travelers. The sight of an Engel & Völkers shop wherever it may be, brings to mind the same expectation of high-end service and exceptional real estate.
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GIVING YOU THE EDGE Online exposure provides your property the greatest reach. Your listing’s journey begins on evrealestate.com and continues through our exclusive Extensive Domestic & Global Exposure (EDGE) platform. EDGE provides unprecedented reach, placing your property in front of qualified consumers whether they’re next door, in the Americas or abroad.
YOUR PROPERTY BY DESIGN Capturing the most desirable and distinctive aspects of your property is an important foundation of any marketing strategy. With professional photography, virtual tours and listing film capabilities, paired with the iconic Engel & Völkers branding, your property, from its broader attributes to its finest details, will captivate potential buyers.
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OFFERS & NEGOTIATIONS Engel & Völkers is dedicated to acting in the best interest of each client. When it comes to negotiating the ideal terms and prices, Engel & Völkers advisors represent their clients with skill, dedication and transparency.
MARKETING MEASURES From niche mailings and digital campaigns, to print advertising and inclusion in exclusive Engel & Völkers publications and platforms, there is nothing ordinary about the way your property is positioned and presented to the market, locally, regionally and globally.
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DATA DRIVEN INSIGHTS MaX, Engel & Völkers’ proprietary marketing intelligence platform determines the marketing channels that most effectively reach and influence consumers most likely to purchase your property.
SHOW TIME Scheduling time for potential buyers to visit your house may seem overwhelming. We’ll help you determine the right approach based on your goals, situation and schedule, whether that includes open houses, private showings or a combination of both. Through clear and open communication, we ensure that you, and your property, are prepared throughout the process.
CONTRACT TO CLOSE Once an offer is accepted, your advisor will guide you through the final stages of the selling journey, including managing your transaction with utmost care, closing preparations and after sale services to support you.
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STRATEGIZE A smooth and successful move is only possible with a plan. Select a moving day to work toward. Identify and engage a moving company as soon as possible – Engel & Völkers is happy to make a local recommendation.
Packing Tips
Separate your valuables and important documents, and keep them with you during the move. Prepare a ‘Start-up Kit’ of items and box those up to take with you as well. This way if your belongings arrive late, or you are delayed in unpacking, you will have what you need immediately on hand. Label boxes by items and room to make unpacking an easier process.
Moving Checklist
PACK Purchase your moving supplies including boxes, moving labels, bubble wrap etc. and begin packing items that won’t be needed between now and your move date. These include things like decorations, photos and off season clothing. Then, schedule how and when to pack remaining items based on room or another category that will make the unpacking process easier.
DECLUTTER AND DONATE Before you begin packing up boxes, take inventory of your furniture and other belongings to decide what to keep and what to purge. If items are not worth the effort of packing, moving and unpacking, consider donating, selling or discarding them.
CHANGE YOUR ADDRESS Make sure to not only update your address with friends, family and service providers, but also any mailing clubs, subscriptions and utility companies for both ending services and activating them at your new address.
MOVING DAY This is the day when your moving strategy pays off and your focus can be on saying goodbyes and looking forward to what’s next. If possible, leave your appliance manuals and warranty information for the new owner and bring all sets of keys, garage door openers and any similar loose items with your advisor or at the property.
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FINAL PREPARATIONS If you’ve followed the steps above, you should have just a few remaining tasks like minor patch and paint jobs, emptying the pantry and cleaning, alongside packing up final items.
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Experience Engel & Völkers
t Engel & Völkers, we strive to maintain clients for life. The sale of one property may present the opportunity to find your next home locally, or in one of our many locations across the country or even around the world. Through our network of trusted real estate advisors we can guide and support you every step of the way now and into the future.
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Live Your Luxury
We look forward to the opportunity to demonstrate our process, precision and passion for service, so that you can focus on living your luxury.
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Peel Team real estate advisor
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