Sellers Guide
Working with a marketplace leader
Meet Mark Jerusalem
Mark Jerusalem, Global Real Estate Advisor DRE# 01371254 310 600-7585 | mark.jerusalem@evrealestate.com
More than 30 years of sales and marketing experience makes all the difference when Mark Jerusalem represents home buyers and sellers and negotiates on their behalf. After graduating from the University of Florida, Mark enjoyed a career in marketing and sales at various international airlines. With a proven background in sales, Mark pivoted his career to selling homes and, for over 20 years, has represented buyers and sellers throughout Los Angeles. Having earned a master’s in international business, Mark brings a professional understanding to the business of real estate, including expertise in marketing, finance, and economics. Mark is passionate about home design and restoration as well as architecture and travel. As a homeowner in South Pasadena, Mark is active in the community and has served on various local boards.
Mark sold our home and we couldn’t have been happier with the experience. He ran flawless – and busy – open houses, and negotiated a higher price when we went into multiple offers. He is an absolute dream to work with and a consummate professional throughout the entire process: before the house went on the market, throughout the brief time it was listed on the MLS, and all through the closing. Mark is confident, savvy, enthusiastic, and completely committed to his clients! Steve S. and Thomas B. | Home Sellers
Mark provided expert guidance for me for the Pasadena home that I recently purchased. He put me in touch with a loan officer to help me secure the necessary loan weeks in advance, set up 4 different inspectors back to back for me in under 24-hours, and guided me on the winning strategy that ultimately proved to be the winning offer (there was a bidding war on this house). I could not have navigated the technicalities of this process without Mark's calm, knowledgeable and reassuring presence. Gavi Y. | Home Buyer
What Mark's clients say
We contacted Mark Jerusalem after he represented our neighbors on the sale of their property. Impressed by the high sales price he was able to achieve within a short period, we wanted to learn more about his marketing and sales strategies to sell our home. A great characteristic about Mark is that he is so approachable and made us feel comfortable in representing us in the sale of our home – no pressure and no façade compared to other agents we had experienced. Chelsea and Marco B. | Home Seller
1518 Blue Jay Way | Los Angeles | CA | Sold for $6,139,000 Lovingly maintained Bird Streets Traditional on rare promontory setting with panoramic views from DTLA to the ocean and beyond. Expansive interiors, high ceilings, and natural light combine in a smart, livable floor plan. (Represented Seller)
512 Arroyo Square | South Pasadena | CA | Sold for $4,347,500 Located on coveted Arroyo Square neighboring Pasadena's SW Estate Area, this 1927 French Norman Revival by famed architects Marston & Maybury was renovated to complement the home's original sophistication and architectural details. (Represented Seller)
A selection of Engel & Völkers sales
596 Garden Lane | Pasadena | CA | Sold for $3,527,000 This sophisticated one-story contemporary was designed in 1957 by renowned architect Bob Ray Offenhauser, AIA, and is located on a tranquil cul-de-sac in the estate area of Southwest Pasadena next to the Arroyo. (Represented Buyer and Seller)
I’m a first time home buyer and had a great experience working with Mark! He was always available, patiently answered my questions and made sure that the house closed in a timely fashion. From recommending a great loan consultant and inspector to negotiating a credit from the seller, Mark managed the process every step of the way. I highly recommend Mark and will definitely work with him on any future residential real estate transactions. Laura L. and Bret B. | Home Buyers
Our most recent successes
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Engel & Völkers Property Sellers Guide
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Here’s to New Beginnings
hether it’s your first time selling a house, or this is another move within your property journey, the key to an optimal experience is partnering with the best. With Engel & Völkers, you’ll engage a trusted real estate advisor whose expertise is backed by a reputable local brokerage and a leading global real estate brand. Our advisors are truly passionate about helping you navigate the real estate market and find the right buyer for your property. Engel & Völkers maintains consistent high levels of service throughout the world to ensure the satisfaction of our valued customers.
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Imagine what your property would look like as part of this global brand.
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WHY WORK WITH US An Engel & Völkers real estate advisor invests their time to monitor and understand the local real estate landscape as well as your unique needs and goals. Through our local market expertise, sophisticated and data driven marketing solutions and collaborative global network, the power of Engel & Völkers is at work on your behalf. Our goal is to deliver you desired results, to not only meet, but exceed your expectations, and to provide you with peace of mind as a trusted partner standing beside you through every step of the selling process.
WHO WE ARE With approximately 1,000 locations across five continents, Engel & Völkers has access to a powerful global network of potential buyers. We not only reach millions of consumers through our sophisticated multi-channel marketing efforts, but have the added benefit of collaborating with fellow Engel & Völkers professionals across the globe to strategically handpick, and refer buyers for the properties they seek... like yours.
1 professionalhomestaging.com
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Preparing to Sell
Scale Back & Organize Deep Clean Paint Walls & Details Remove Personal Items Upgrade Lighting Update Appliances Refinish Wood Floors & Update Carpets Conduct Maintenance Checks
Preparing your property to list is one of the most important parts of this process, considering that these efforts can impact the time it may take for your property to sell and its sales price. Together, we will determine the steps and adjustments to help make the most of your sale, including:
The Power of Staging
When visiting your property, the goal is to strengthen a potential buyer’s ability to envision your house as their own. In fact, 81% of buyers say property staging makes it easier to visualize the property as their future home.1 This can be as simple as rearranging furniture and making a few decor adjustments to highlight your property’s best features and prompt potential purchasers to make an offer.
Working with an Engel & Völkers advisor provides you with access to an extensive suite of marketing capabilities, inclusive of local expertise and global reach.
Property staging will help present your property at its best, as well as to capture the emotion of the buyer, who will be making one of the biggest purchases of their lifetime.
Your property is our focus. At Engel & Völkers, we draw on our extensive experience and up-to-date market statistics balanced with your goals and timeline to determine the optimal asking price to list your property. By conducting a market analysis with a local expert as well as understanding potential buyer objections and the key advantages of your property, we will recommend the ideal pricing strategy to sell your property.
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Establishing a Listing Strategy
Develop a Marketing Strategy
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Our iconic shops are recognized around the globe by travelers. The sight of an Engel & Völkers shop wherever it may be, brings to mind the same expectation of high-end service and exceptional real estate.
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GIVING YOU THE EDGE Online exposure provides your property the greatest reach. Your listing’s journey begins on evrealestate.com and continues through our exclusive Extensive Domestic & Global Exposure (EDGE) platform. EDGE provides unprecedented reach, placing your property in front of qualified consumers whether they’re next door, in the Americas or abroad.
YOUR PROPERTY BY DESIGN Capturing the most desirable and distinctive aspects of your property is an important foundation of any marketing strategy. With professional photography, virtual tours and listing film capabilities, paired with the iconic Engel & Völkers branding, your property, from its broader attributes to its finest details, will captivate potential buyers.
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OFFERS & NEGOTIATIONS Engel & Völkers is dedicated to acting in the best interest of each client. When it comes to negotiating the ideal terms and prices, Engel & Völkers advisors represent their clients with skill, dedication and transparency.
MARKETING MEASURES From niche mailings and digital campaigns, to print advertising and inclusion in exclusive Engel & Völkers publications and platforms, there is nothing ordinary about the way your property is positioned and presented to the market, locally, regionally and globally.
SHOW TIME Scheduling time for potential buyers to visit your house may seem overwhelming. We’ll help you determine the right approach based on your goals, situation and schedule, whether that includes open houses, private showings or a combination of both. Through clear and open communication, we ensure that you, and your property, are prepared throughout the process.
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DATA DRIVEN INSIGHTS MaX, Engel & Völkers’ proprietary marketing intelligence platform determines the marketing channels that most effectively reach and influence consumers most likely to purchase your property.
CONTRACT TO CLOSE Once an offer is accepted, your advisor will guide you through the final stages of the selling journey, including managing your transaction with utmost care, closing preparations and after sale services to support you.
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STRATEGIZE A smooth and successful move is only possible with a plan. Select a moving day to work toward. Identify and engage a moving company as soon as possible – Engel & Völkers is happy to make a local recommendation.
Packing Tips
Separate your valuables and important documents, and keep them with you during the move. Prepare a ‘Start-up Kit’ of items and box those up to take with you as well. This way if your belongings arrive late, or you are delayed in unpacking, you will have what you need immediately on hand. Label boxes by items and room to make unpacking an easier process.
Moving Checklist
PACK Purchase your moving supplies including boxes, moving labels, bubble wrap etc. and begin packing items that won’t be needed between now and your move date. These include things like decorations, photos and off season clothing. Then, schedule how and when to pack remaining items based on room or another category that will make the unpacking process easier.
DECLUTTER AND DONATE Before you begin packing up boxes, take inventory of your furniture and other belongings to decide what to keep and what to purge. If items are not worth the effort of packing, moving and unpacking, consider donating, selling or discarding them.
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FINAL PREPARATIONS If you’ve followed the steps above, you should have just a few remaining tasks like minor patch and paint jobs, emptying the pantry and cleaning, alongside packing up final items.
CHANGE YOUR ADDRESS Make sure to not only update your address with friends, family and service providers, but also any mailing clubs, subscriptions and utility companies for both ending services and activating them at your new address.
MOVING DAY This is the day when your moving strategy pays off and your focus can be on saying goodbyes and looking forward to what’s next. If possible, leave your appliance manuals and warranty information for the new owner and bring all sets of keys, garage door openers and any similar loose items with your advisor or at the property.
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Experience Engel & Völkers
t Engel & Völkers, we strive to maintain clients for life. The sale of one property may present the opportunity to find your next home locally, or in one of our many locations across the country or even around the world. Through our network of trusted real estate advisors we can guide and support you every step of the way now and into the future.
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We look forward to the opportunity to demonstrate our process, precision and passion for service, so that you can focus on living your luxury.
Live Your Luxury
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©2024 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated. All information provided is deemed reliable but is not guaranteed and should be independently verified. If your property is currently represented by a real estate broker, this is not an attempt to solicit your listing. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.
MARK JERUSALEM GLOBAL real estate advisor