guide Implementation guide customizable pages
Powerful together
This is an off-the-shelf version of the listing presentation so can be used as is. That said, the customizable plages are still available by clicking pages > new page. Please use the Listing Presentation Guide for guidance in customizing this presentation. It is found on Design Vault under: Type: Presentations / Category: Listing Presentations or by searching: Guide - Listing Presentation.
Contents
— Your property — Your partner — Your advantage
Partnership matters
Selling your home can be an exciting time, but we appreciate that it can also be both stressful and emotional. Our job is to make it easier for you from start to finish, and we have the experience and expertise to do just that. What we’d like for you to remember is simply this: Together, we will succeed. At Sotheby’s International Realty, we have everything in place to deliver like no one else. We’ll work with you as a true partner and guide you through each step of your selling journey. This brief presentation will show a comprehensive plan to sell your property, including a thorough market analysis and pricing strategy, a presentation of your property, and the mobilization of our resources and partnerships to reach the right audience of buyers. Thank you once again for your consideration. We would be honored to represent you.
Your property
At Sotheby’s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
Personalized strategy The attention your property deserves
Local insight Your community is our community
We live here too. So we know the neighborhood, schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet, we know and understand the people that make up this community.
We highly encourage you to swap these images with local imagery if possible.
Preparing Your Property We’ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light.
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Closing the Transaction We’re with you every step of the way, from due diligence to signature of the deed.
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Together we’ll follow a proven path to success.
Reporting Your Progress We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.
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Finalizing Your Marketing Plan We’ll provide you with an in-depth plan for unrivaled worldwide exposure.
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Launching Your Sale This is the big day when we announce your listing to the world.
The selling process You’ll like the way we work
bedford, new york US$30,675,000
como, italy EUR€4,200,000
las vegas, nevada US$15,000,000
Significant Sales What have we done for sellers lately?
Old fort bay, the bahamas US$24,000,000
London, england, united kingdom EUR€15,500,000
Your partner
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1744 The year our heritage began
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Backed by the best Our numbers are your assurance
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Brand Performance
Your advantage
Global connections Our world is yours
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
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Online expertise Our reach brings the world to your home
As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
Property syndication Top media partners drive traffic to your listing
Syndication may vary by region and required qualifications.
Farm & Ranch Properties
Rental Properties
Property Journey
We work with the best online and print publishers to drive more performance and return for our clients.
Brand advertising No one can draw more eyes to your listing
The iconic one
@sothebysrealty
Social media Our connections become your connections
sothebysrealty
The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.
Source: Meltwater, January 1, 2025 – June 30, 2025
Sotheby’s International Realty Coldwell Banker Douglas Elliman Compass Engel & Völkers Christie’s International Real Estate The Agency Berkshire Hathaway HomeServices Keller Williams Realty Knight Frank
Press Exposure Our reputation is your advantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.
H1 2025 Press Share of Voice
Luxury Outlook Our high-end research delivers top-end results
The secret to our expertise in high-end residential markets is our endless research. Our bi-annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions.
Exclusive look Tailored visibility for exceptional homes
Some properties deserve a more discreet approach. Exclusive Look is our private listing platform, designed to quietly connect your home with qualified buyers within our brokerage. It’s a strategic way to gauge interest, test pricing, and maintain privacy— without accruing days on market.
property Performance You’ll see the results as they unfold
We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.
Pricing strategy The right price gets the best result
Your property valuation
Thank you Trust builds a lasting relationship Thank you again for this opportunity to share our qualifications. We would love to work with you and show you why we’ve earned the trust of so many clients. Trust, of course, is all about comfort. It’s about feeling at home. Which is exactly how we want you to feel all the way to your new one.
Campaign Video
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One of the world’s most trusted and respected brands Known for unsurpassed service The only luxury real estate company with a true global reach Experienced agents with local insights and worldwide connections Exclusive access to highly qualified global clientele Award-winning website Exclusive media relationships increase your exposure Unique content promotes your property to a select audience Most viewed real estate channel on YouTube Engaged social followers Comprehensive and customized plan for your home