Presented by {{user.firstName}} {{user.lastName}}
Unique Differences
— Your property — Your partner — Your advantage
Table of Contents
Partnership matters
Thank you for the opportunity to present this proposal for your property. Selling your home can be an exciting time, but we appreciate that it can also be both stressful and emotional. Our job is to make it easier for you from start to finish, and we have the experience and expertise to do just that. What we’d like for you to remember is simply this: Together, we will succeed. At Four Seasons Sotheby’s International Realty, we have everything in place to deliver like no one else. We’ll work with you as a true partner and guide you through each step of your selling journey. This brief presentation will show a comprehensive plan to sell your property, including a thorough market analysis and pricing strategy, a presentation of your property, and the mobilization of our resources and partnerships to reach the right audience of buyers. Thank you once again for your consideration. We would be honored to represent you. Sincerely, Cindy Leinonen
01
YOUR PROPERTY
the story
Distinctive Property Storytelling
Artfully telling your home’s story
Showcasing your property is about making a statement and making an impression that engages a prospective buyer. To bring to life the qualities that make your property unique and exceptional, we combine outstanding photography, content that relays highlights, and narrative, making the house a home. We know how to meld fine details in engaging content and rich illustrations of the luxury lifestyle. We give your property the distinction it deserves.
At Four Seasons Sotheby’s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
personalized strategy
The attention your property deserves
Exemplary Property Marketing
The best properties for us to sell are the ones where it’s very clear that the owners truly loved the home. That’s something that’s easy for us and for potential buyers to see. The care and attention to detail give a sense that the sellers really enjoyed making it a special place to live.
Why we love your home too
a special property
Embracing Homes of Distinction
closing the transaction We’re with you every step of the way, from due diligence to signature of the deed.
preparing your property We will work together to get your property ready for listing, ensuring that it shines in its best possible light.
2
the selling process
You’ll like the way we work
3
Together we’ll follow a proven path to success.
launching your sale On this important day, we’ll announce your listing to the world, featuring it on top websites like sothebysrealty.com, fourseasonssir.com, and across our syndication network.
5
finalizing your marketing plan We’ll provide you with an in-depth plan for unrivaled worldwide exposure.
1
reporting your progress We’ll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.
4
We unlock the door to your best life - at Four Seasons Sotheby’s International Realty, we have connected with premier partners who will support a smooth and easy transaction - everything from pre-listing renovations to mortgage services and insurance. It’s like asking the hotel concierge to recommend the best restaurant in town: you know you will be treated with extra care when you get there because you are a guest at the hotel. Our agents take care of their clients in the same way.
Our Property Enhancement Program
services as special as your home
partnerships that make sense
property enhancement program (prep)
real estate financing Title Mortgage Solution, LLC is specializing in serving our clients with unparalleled dedication and expertise. Our mission is simple: to provide seamless mortgage solutions while prioritizing exceptional client service. Aligned with both local community partners and national wholesalers, we can offer the best combination of competitive rates, closing costs, and the widest range of unique and creative loan programs, all while keeping that local service which is so important. Powered by Title Mortage Solutions home insurance NFP coordinates personal property insurance for your distinct needs. Our personal insurance specialists will work with you to identify potential exposures to loss and provide recommendations on appropriate coverage specific to you. Perhaps you have gatherings that require more liability coverage or fill your home with valuables you want to protect, NFP can help assess and make suggestions on how best to keep you and your belongings safe. Powered by NFP pre-listing renovations Notable offers a line of credit for sellers to use to prepare a property for sale. Borrowers are liberated to set a budget rather than being required to determine their exact needs upfront. Notable’s loans are clear-cut, featuring simple interest and no hidden fees. Borrowers can always stay informed about their obligations, and borrowers and agents oversee the hiring of vendors and submitting expenses. The line of credit is paid off at closing. Powered by PREP
home warranties It’s not just coverage: It’s peace of mind. A home warranty also called a residential service contract, helps cover the cost of repairing or replacing certain appliances and systems in a home if they break down. Unlike homeowner’s insurance, a home warranty usually covers major appliances such as water heaters, stoves, and refrigerators and may include HVAC, plumbing, and electrical. Home warranties are usually a year-long term, paid in advance at closing. Powered by American Home Shield home management Moving in, made easy. Moving doesn’t have to be a complicated process. It can be as easy as going from point A to point B. • A dedicated concierge to assist you with all of your moving needs • An online platform that makes it easy to compare quotes from multiple service providers • A checklist of essential services to get ready for move-in day • Access to exclusive, pre-negotiated savings Your blueprint for building wealth. Whether you’ve just moved or have lived in your home for years, we can help you manage your home. • Track the value of your home and how to leverage your home equity • Decide which home improvement projects can deliver the most return on your investment • Continuously monitor your home services to get you savings and reduce your expenses Powered by LiveEasy relocation services Creating a new life in a new location is about much more than packing boxes, finding a new home, and finding new furniture. With the unmatched expertise of the Relocation Services division of Four Seasons Sotheby’s International Realty, we provide the framework and the resources you need to connect to new homes, new neighborhoods and new communities. And we do the same for top firms moving to New Hampshire, Vermont, the Hudson Valley, Saratoga Springs, Adirondack and Upstate regions of New York. Powered by Four Seasons Sotheby’s International Realty
sotheby's valuations Chances are you’ve been curious about the value of something unique or special in your life. That’s why Four Seasons Sotheby’s International Realty can facilitate appraisals and valuations for items such as jewelry, fine art, wine, and more — regardless of price. furniture consignment For the design enthusiast, there is no better resource than Sotheby’s Home, the exclusive platform for buying and selling pre-owned home décor and furniture. From exclusive white-glove shipping to zero-cost listings, clients of Four Seasons Sotheby’s International Realty benefit from an exclusive suite of services designed to buy and sell new, nearly new or vintage and antique pieces at the click of a button.
Sotheby's White Glove Service
02
YOUR PARTNER
your advisor
Cindy Leinonen
Meet Cindy, your go-to real estate expert originally from E. Brookfield, Massachusetts. Cindy brings a wealth of experience to the table with an impressive two-decade tenure as the proud owner and manager of Houseworks Realty LLC in Massachusetts which she still owns and operates with her husband Cliff Leinonen. In 2021, Cindy extended her expertise by acquiring a license in VT, a natural step given her extensive time spent in Vermont pursuing her passion for snow. Eager to immerse herself in the community, Cindy is enthusiastic about leveraging her two decades and more of experience to cater to your home buying and selling requirements in Southern Vermont. Cindy and her husband currently own in Wilmington with their yellow lab and love it there. Outside the realm of real estate, Cindy leads a fulfilling life. You'll find her engrossed in the pages of a good book or carving up the slopes on her snowboard. Her interests span sun-soaked beach days, nautical escapades on the boat, tending to her garden, exploring hiking trails, gliding through cross-country skiing routes, embarking on snowmobiling adventures, and satisfying her wanderlust through travel. Yet, among all these pursuits, spending quality time with friends, family, and her faithful yellow lab in Wilmington remains the heart of her happiness.
Cindy.Leinonen@fourseasonssir.com 508-450-4496 148H Rte 100 West Dover, VT 05356
I've used Cliff and Cindy multiple times. Each time they have gone above and beyond all expectations. They are thorough and professional which gave me the confidence to refer them to friends as well as family members.
Gerald McAlister
client testimonials
Brian and Jean C.
Gregg Szafran
Cindy and Cliff provide very attentive and personal service to each and every buyer or seller I refer to them. They take time to understand the situation and needs of each client, and treat them like they are the only client they have. Add that to their depth of experience and grounded advice, and you have the brokers we all want to work with.
The reviews speak for themselves
Catherine Pray
Attorney Nelson Ezen
Worked with this team to buy my first house. They were fantastic! Very friendly, knowledgeable and patient. They know what they are doing and how to get the job done!
Cliff and Cindy have been great to work over the years. Even our family members have used them for their buying/ selling needs. They are very experienced and knowledgeable. We would highly recommend them . To be honest , they are the only Realtors we would ever use.
Cindy and Cliff are the best. Doing business with them for 15 years and have never been disappointed!
Russ and Lisa Kennedy
Cindy & Cliff have without a doubt provided top notch service to my wife Lisa & I on our journey to home ownership. Being involved in a "short sale" home has been a challenge for us. They have not only answered any and all questions that we have had thus far, but they even have tolerated the countless interruptions from our 2 1/2 year old daughter during some of our meetings regarding the house. That shows LOTS of patience in my book!
Over the last two centuries, Sotheby’s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby’s International Realty builds on its legacy with the auction house by offering the same elevate standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Sotheby’s is more than just our name
powerful heritage
we harness the global power
luxury real estate auctions
SOTHEBY’S CONCIERGE AUCTIONS
Sotheby’s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it’s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days.
There’s more than one way to sell luxury homes
Sotheby’s International Realty: Your Assurance
26,500 Sales associates 1,115 Offices worldwide 52 Million sothebysrealty.com visits in 2023 #1 Most profiled real estate company in the news Over 1 Million Engaged social media followers Over 88 Million Videos played in 2023 1744 The year our heritage began
backed by the best
We are Four Seasons Sotheby’s International Realty
New Hampshire
New York
A PLACE TO CALL HOME
Vermont
A SPECIAL PLACE
The Northeastern United States is truly unique, with captivating mountain views, stunning waterways, and a wealth of natural wonders. Four Seasons Sotheby’s International Realty, as market leaders, will help you find your ideal property in New York, New Hampshire, or Vermont, whether it’s a bustling city like Albany, a charming college town like Hanover, or picturesque waterfront views by Lake Champlain. We’re here to welcome you for a short visit or a lifetime.
*Source Trendgraphics: Total Sales Dollar Volume - 2023
work with the market leader
#1 in luxury sales
At Four Seasons Sotheby’s International Realty, we market your home with the goal of achieving an offer at its highest possible value. Our limitless tools and centuries of experience in selling the world’s most valuable possessions guide our approach to unparalleled service, exposure and results for you, our valued client. It is our distinct pleasure to market your property, and we are thankful for the opportunity to serve you.
$1.34 billion Sales volume
23 offices
local results
over 250 agents in VT, NH, NY
Our numbers work for you
2,003 transactions
Highest Average Sales Price
YOUR ADVANTAGE
03
Sotheby’s International Realty is the only truly global luxury real estate company with 26,500 advisors working in more than 1,100 local offices across 81 countries and territories. Our unparalleled network works together to meet your needs and expectations.
global connections
Our world is yours
Our reach brings the world to your home
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
sothebysrealty.com
online expertise
The source for all things real estate
The art of good marketing is based on highlighting each property’s uniqueness. Our website encourages visitors to immerse themselves in our properties. We utilize high-resolution photography, high-definition video, and appropriate sound accompaniment to accentuate local and regional content. Through FourSeasonsSIR.com, we create an inviting experience that encourages consumers to connect.
fourseasonssir.com
PROPERTY SYNDICATION
maximizing reach and exposure
Top media partners drive traffic to your listing
COUNTRY LIFE
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby’s International Realty® websites.
The Four Seasons Sotheby’s International Realty brand is built on the centuries-long prestige of the world’s preeminent auction house. Our legacy of quality, service, and expertise is equally unparalleled. In addition to our branded websites, this unique network allows your property to be marketed at high-profile events, in signature publications, digital newsletters, and throughout our worldwide affiliations. Our unmatched reputation gives our listings the best-in-class exposure they deserve, and it assures buyers and sellers that they are working with experts they can trust no matter where they are in the world.
social media
Our connections become your connections
your home’s social network
elevating your home
Our in-house marketing team is dedicated to optimizing your home’s visibility and attracting discerning buyers. Employing a data-driven approach and proven strategies, we guarantee your property receives the attention it deserves in today’s competitive market. Trust in our seasoned marketing experts to guide you through a seamless and highly effective selling process.
Strategic Minds, Expert Marketing
The Marketing Team
Our reputation is your advantage
press exposure
Partnerships That Matter
Our press office possesses strong relationships with leading national and international media out lets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.
Source: Meltwater, January 1, 2023 - June 30, 2023
You’ll see the results as they unfold
Listing Reports Stay updated with regular reports on online and print marketing, including online views and viewer locations. Digital Marketing Our Adwerx partnership targets potential buyers through digital ads. Timesaving Technology DotLoop keeps you updated by allowing online document review, approval, and e-signing. Email Campaigns We enhance credibility, drive sales, and foster connections through effective email marketing across devices and locations. Single Property Websites Essential to our marketing are unique single-property websites showcasing your property’s features and stunning photography.
PROPERTY performance
The right price gets the best result
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.
pricing strategy
the art of pricing
the unique difference
As the leader in premium real estate throughout New Hampshire, Vermont, and New York, Four Seasons Sotheby’s International Realty is committed to providing innovative and intuitive technology to deliver a personalized, client-driven experience locally and worldwide. Our 320 agents and support staff members are focused on one thing; providing our clients and customers with the finest real estate experience they deserve. We will work closely with our clients and customers at every step of their journey. Only one network delivers the highest standard of service.
Excellence in Real Estate
Our Promise
We unlock the door to your best life.