This is the real estate company that shines like no other
The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to successful and fulfilling careers have been our calling for well over a century. It’s a passion and pursuit we take deep pride in, creating and exceeding impeccable standards in every aspect of the real estate experience. We are a brand devoted to the service of our clients, the success of our network and the remarkable power of home. We’re committed to creating dominant winners in every market we serve. It’s something we call the Coldwell Banker Way. In the following pages, we invite you to learn more about the Coldwell Banker Way. We believe our depth of care, our suite of production-boosting resources and our inspiring culture make this company an extraordinary home for real estate professionals.
The Coldwell Banker® brand practically invented modern-day real estate. Founded in 1906 on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today. Through non-stop innovation and forward thinking, the Coldwell Banker brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 100,000 affiliated agents serving clients in 40 countries and territories.
LEADING THE WAY
40 countries & territories
100,000+ agents
Over a Century of Excellence
Andorra Argentina Aruba Bahamas Bermuda British Virgin Islands Cambodia Canada Cayman Islands Chile Costa Rica Curaçao Cyprus Dominica Dominican Republic Egypt England France Grenada India Indonesia Ireland Italy Jamaica Luxembourg Malta Mexico Monaco Netherlands Paraguay Portugal Sint Maarten Spain St. Kitts & Nevis Turkey Turks & Caicos United Arab Emirates United States Uruguay U.S. Virgin Islands (St. Croix & St. Thomas)
Global Network
From our very beginning in 1906, we saw things differently than others — ingenuity is at the heart of the Coldwell Banker brand. Across our storied history we’ve consistently found new ways to help our clients, pioneering quite a few industry firsts in the process. The first real estate code of ethics. The first to bring big data to agents’ fingertips. The first national real estate brand to tackle today’s inventory-challenged market head-on with our seller-focused strategy. We’ve always been happiest when we’re moving the real estate industry forward while also guiding our clients home with unmatched service.
We believe that if you’re going to do something, you should be the best at it. In addition to symbolizing our passion for guiding people home, the star in our logo represents the truly exceptional nature of the Coldwell Banker network. Whether it’s a listing presentation for a potential client, a home staging for an open house or leading an office, excellence means conducting business at the highest possible standard. Every Coldwell Banker resource and learning opportunity is purpose-built to help our affiliated agents be excellent in every facet of their business, and that’s something we take great pride in.
The most important of our values, home is a place that represents unparalleled love and emotion. It’s our mission to bring the dream of homeownership to every one of our clients with unrivaled expertise, passion and energy. As a brand, we take pride in building an exceptional home that fosters successful affiliated agents and brokers. The Coldwell Banker brand is a home where you are empowered to achieve your most ambitious goals, and a community where you are championed by colleagues who believe in and inspire you.
INGENUITY
HOME
AWESOMENESS
As part of a network more than 100,000 strong*, these principles unite those that are part of the Coldwell Banker® brand, inspiring every one of us to leave our mark on the world of real estate.
*Agent count of the entire Coldwell Banker global network, as reported by franchisees and company owned offices, as of Dec. 31, 2022.
Powerful values guide everything we do
EXCELLENCE
Awesomeness is a mindset that runs through every Coldwell Banker affiliated agent and office. It’s how we approach every business opportunity and how we live our lives. Awesomeness is a feeling of energy and optimism that’s impossible to ignore. Our one-of-a-kind events and inspiring causes create awesomeness you can feel in your mind, heart and soul. It’s the only way we can describe what happens when our global network of agents and brokers joins forces, sharing insight and knowledge to succeed together.
®
Why Agents love the Coldwell Banker brand
The things that matter to you are the things that matter to us. We’re in constant dialogue with our affiliated agents and brokers across the country and around the world, learning your needs and challenges and supporting you with tools and resources that make a real difference in your market. The Coldwell Banker® brand is dedicated to helping our people reach new heights of success. This includes providing learning resources that are second to none: Time after time, agents who join our network discover the powerful benefits of being a part of the Coldwell Banker community – we’re ranked #1 in agent trust4. And we’re proud to be a home where people of diverse backgrounds and experiences thrive. Our way of doing things has made us the premier destination for agents who want results, and it’s earned their loyalty. Every day, our brand delivers at the high standard demanded by the industry’s best agents and brokers.
1. Listings taken, closed units, and closed sales volume (collectively, the “Metrics”) were measured during this study. To calculate the results, we took a sample of 4,000 independent sales associates who had been affiliated with the Coldwell Banker® brand for at least a year prior to the study and who participated in CBU Learning Center learning classes and activities between Jan. 2020-Dec. 2021 (the “Sample Pool”) and entered their activities into REScoreboard. All sales associates included in the study completed one or more learning classes, each ranging in duration from a minimum of 3-22 hours. We measured the monthly Metrics generated by the sample pool during the 12 months prior to their taking any Coldwell Banker courses and then measured the monthly Metrics generated during the 12 months after the end date of each affiliated agent’s participation in the learning courses. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Coldwell Banker-affiliated sales associate will achieve the same or similar results. 2. 2021 LucidPress, 2021 branding survey. 91% of survey respondents correctly identifying the brokerage’s logo. 3. Based on Coldwell Banker Financial Data as of Jan. 1, 2022-Dec. 31, 2022. 4. Coldwell Banker/Quester Real Estate Agent Research, January 2023.
Affiliated agents who took CBUSM Learning Center courses displayed greater improvement in their business during the 12 months following their coursework than the 12 months prior1. The average improvement over the prior 12-month period was an impressive 33% for closed volume1. Our powerful brand presence pays dividends – we’ve got the most recognized real estate brand logo2, and in countless communities across the world, Coldwell Banker yard signs command their markets. This is an extraordinary brand that’s empowered our network to transact $295 billion in sales volume in 20223.
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“Brand behind the agent is paramount – that’s exactly what Coldwell Banker provides. Everyone knows Coldwell Banker globally, regionally and locally.”
“Coldwell Banker has been on the forefront of luxury home sales for many years and our leadership teams are truly agent-centric and well informed about the business.”
Just a few of the things Coldwell Banker® affiliated agents love about the brand:
“I have the most amazing broker in the business. I get tons of support and guidance. Anytime I have a question, my broker or assistant broker is there to help me. They encourage me and guide me in my work as a real estate agent and always support me.”
”
In my opinion, COLDWELL BANKER is the best company in the industry. Agent support, resources, tools, the list goes on. It offers great technological support along with leadership support… I’m greatly satisfied.
CORE4
We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.
DISCOVER HOW WE EMPOWER YOUR SUCCESS IN BUSINESS AND in LIFE
Coaching to Confidence
We offer real financial strategies that agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.
We help agents sell more homes, make more money and work more efficiently.
Production Power
Culture of Awesomeness
At Coldwell Banker® the most important part of our business is our affiliated agents and brokers. In fact, our #1 priority is helping you live an exceptional life. How do we do it? With our Core 4. Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings.
Wealth Builder
We enable agents to expand their sales and business development skills through effective education, coaching and support.
Design Concierge
MoxiEngage
Exclusive Look
Get game-changing concierge services
Desk
MoxiImpressTM
Discover why Coldwell Banker® technology and services are second to none. These cutting-edge and easy-to-use tools help you generate more leads, automate your marketing and make your business more efficient.
Marketing Center
Prospect Square
Boost
Listing Concierge
MoxiPresent®
With Desk, you only need one log-in to access all the products and programs the Coldwell Banker brand has to offer. And it combines everything you love about an intranet, news site and search engine into one easy-to-use application. Leverage the strength of your Coldwell Banker network and promote your listing before it goes live on the market. Affiliated agents and teams who used Exclusive Look earned $59.5K more2. Save time and easily create beautiful materials in minutes. Automate your marketing and stylishly promote yourself and your listings with customizable videos, social assets and print integration. Easily advertise your business and properties on social media and other digital platforms. Stay in touch with your contacts with automated, customizable reports and an e-marketing center. Affiliated agents and teams who used Prospect Square earned $64K more3. MoxiPresent creates sleek, customizable, showstopping CMAs, luxury presentations, open house flyers and neighborhood tours. Affiliated agents and teams who used MoxiPresent to create a seller presentation had 1.5X more list-side units4. MoxiEngage is a powerful CRM and business planner that allows you to manage your entire book of business, create marketing campaigns, set your sales goals and get data-driven insights that help you achieve them.
Combine your creative vision and the hands-on assistance of our top design talent to capitalize on the power of the Coldwell Banker brand – helping your unique identity stand out in a crowded marketplace. At every design touchpoint, we build upon your personal brand and unite it with the strength of ours. Affiliated agents and teams who used Design Concierge are 2.7X more productive5. Listing Concierge delivers a listing marketing package with first-class support that makes it feel like you have an entire listing marketing team working for you to beat the competition. It’s where state of the art tech meets exceptional service – we help you win the listing, prove your value and turn one listing into three. Affiliated agents who use Listing Concierge are approximately 2.6X more productive than affiliated agents that don’t6.
PRODUCTION POWER
MoxiWebsites gives you (or your team) the opportunity to create a professional, custom website in minutes with an easy-to-use and versatile content management system and collection of branded webpage templates. MoxiImpress helps you promote your listings by allowing you to automatically create and distribute print, digital and social media advertising materials in a matter of minutes.
SAY HELLO TO A WORLD-CLASS TECHNOLOGY SUITE
MoxiWebsitesTM
COACHING TO CONFIDENCE
Luxury Property Specialist Certification
CBU Learning Center is a remarkably powerful resource where Coldwell Banker® affiliated agents develop and sharpen their skills. Affiliated agents who took CBU Learning courses displayed greater improvement in their business during the 12 months following their coursework than in the 12 months prior. The average improvement over the prior 12-month period was 33% for closed volume and 11% for closed units1. Discover powerful in-person and virtual programs designed to help you throughout your career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building and more. This powerful and elite course provides the foundation for a successful career representing exceptional properties and an affluent clientele. It’s a remarkable opportunity to learn from top luxury specialists at the Coldwell Banker brand and superstar agents from across the industry. Certified Luxury Property Specialists sell properties with a $200,000 higher average sales price2. We offer learning opportunities designed for individual and team-building success, provided by internal and external coaches who know our systems and programs.
1. Listings taken, closed units, and closed sales volume (collectively, the “Metrics”) were measured during this study. To calculate the results, we took a sample of 4,000 independent sales associates who had been affiliated with the Coldwell Banker® brand for at least a year prior to the study and who participated in CBU Learning Center learning classes and activities between Jan. 2020-Dec. 2021 (the “Sample Pool”) and entered their activities into REScoreboard. All sales associates included in the study completed one or more learning classes, each ranging in duration from a minimum of 3-22 hours. We measured the monthly Metrics generated by the sample pool during the 12 months prior to their taking any Coldwell Banker courses and then measured the monthly Metrics generated during the 12 months after the end date of each affiliated agent’s participation in the learning courses. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Coldwell Banker-affiliated sales associate will achieve the same or similar results. 2. Based on 2022 U.S. closed transactions reported by Coldwell Banker. Results not guaranteed. Luxury Property Specialists must be commissioned real estate agents with a minimum of three luxury home sales and have completed a training course co-produced with Coldwell Banker and the Institute for Luxury Home Marketing.
Affiliated agents who took CBU Learning Center courses exhibited an average improvement of 33% for closed volume during the 12 months following their coursework compared to the 12 months prioR1
CBUsm Learning Center
GROW YOUR SKILLS AND BUSINESS WITH EXCEPTIONAL EDUCATION
Sales and Business Coaching
Breaking Into the Luxury Market
Are you looking to take that next step in your career and build a team? Learn best practices for how to build a team the right way for you and create a 1-year, 5-year and 10-year plan for success. Are you looking to take your business to the next level? Join us on the journey to diversify your lead generation sources and master your conversion skills, work more efficiently and win more business. Have you always wanted to break into the luxury market but aren’t sure how? Learn from the best on how to break into the luxury market by marketing yourself to the right people, mastering the listing consultation and budgeting your marketing spend, and close more high-end properties.
New to the Business
agent pathways
No matter where you are with your business, we offer education and coaching tracks to help you get to the next level.
Are you new to real estate and want to know where to start? Our New to the Business Pathway will guide you through what it takes to get started and get productive right out of the gate. We cover everything from the basics of the business, to how to set goals and develop your value proposition to help ensure your career is on a fast track to success. Are you ready to take control of your business by building a listings-based business? After completing this pathway, you’ll be on your way to a more stable and predictable income – from best practices on streamlining the process for working with buyers so you have more time for listings, to perfecting your listing presentation and closing for the signed agreement. If you’re an experienced agent looking to fine-tune your business, we’ve got you covered. Our Experienced Agent Pathway will guide you through creating a 1-year, 3-year and 5-year business plan to help ensure success, while providing best practices in pricing strategies and owning objections so you can win more listings and get them sold faster!
I Want to Take My Business to the Next Level!
Building a Team
Building a Listings-Based Business
Experienced Agent
CREATE A STRONG FOUNDATION FOR YOUR FINANCIAL HEALTH
Referral Rewards
WEALTH BUILDER
Unlock unlimited earning potential and generate a passive income stream by introducing other successful agents to the Coldwell Banker® brand. When you refer an agent who joins our network, you’ll receive a Referral Rewards Commission Payment on their eligible closed transactions, with no cap or limits on how much you can earn or how many agents you can refer. Discover amazing passive income earning potential as part of the Coldwell Banker brand. We offer access to health, savings/retirement, identity-theft protection, legal services and other personal lifestyle options designed to help you grow your business and balance your life. This includes SPARK, available to all Coldwell Banker affiliated agents. SPARK is a membership association providing access to exclusive products and services tailored to your needs including health, dental, disability and vision insurance; retirement savings accounts; cyber security compliance and protection; discount business services and discounted CE and license renewal.
Benefit Opportunities (SPARK)
1. CB Heroes Submissions 2012-2022. 2. Ethisphere Institute, 2012-2022.
Gen Blue® is our name for the Coldwell Banker® network and the industry-leading power we represent. You can connect with the Gen Blue spirit all year long at fun and informative networking events, but at the Generation Blue Experience® we put together a truly special, one-of-a-kind yearly celebration for our brand and people. Here you’ll join affiliated agents from around the world to network, share ideas and learn from top real estate professionals while exploring premier venues like Radio City Music Hall and enjoying performances from A-list entertainers. We also honor the agents and brokers who reach the highest levels of achievement within the brand through the Coldwell Banker international awards and recognition program.
Ethics played a crucial role in differentiating Coldwell Banker from other real estate companies at the time of our founding, and they are at the core of who we are to this day. We’re also passionate about supporting the communities where we live, work and play. The Coldwell Banker brand facilitates inspiring organization-wide charitable programs like the CB Supports St. Jude program and the Homes For Dogs Project. We’re incredibly proud that many local offices generously support amazing local nonprofits in their region – over $31 million since 20121. What’s more, our parent company, Anywhere, has been named one of the World’s Most Ethical Companies for over a decade by the Ethisphere Institute2, which recognizes organizations that continuously raise the bar on ethical leadership and corporate standards.
Doing Good Locally and Globally
Celebrating Our People
CULTURE OF AWESOMENESS
Find your place in the Coldwell Banker® community
The numbers are in. Nobody beats the Coldwell Banker® brand.
Our affiliated agents are a remarkable force in the arena of high-end real estate, transacting $288 million in daily luxury sales in 2022, with over 48,000 transactions of $1 million+ properties1. We’re also proud to be a leader in the ultra-luxury space, having closed more than 350 transactions over $10 million last year2. With our global network of high-net-worth clientele and highly prestigious properties, experienced luxury agents and brokers can be certain that there’s no better home for their business than with the Coldwell Banker Global Luxury® program.
1. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$. 2. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $10 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$.
The global standard in luxury real estate
c`x`
World-Class Luxury Marketing
1. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$. 2. Based on 2022 U.S. closed transactions reported by Coldwell Banker. Results not guaranteed. Luxury Property Specialists must be commissioned real estate agents with a minimum of three luxury home sales and have completed a training course co-produced with Coldwell Banker and the Institute for Luxury Home Marketing. 3. JamesEdition, Barron’s, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+. 4. Modern Luxury Media Reporting December 2022.
For agents seeking to develop and enhance their luxury skillset, a Coldwell Banker Global Luxury® certification is a fantastic way to open new doors. Presented by the esteemed Coldwell Banker Global Luxury Ambassadors in association with the Institute for Luxury Home Marketing®, the course is designed to help affiliated agents win luxury listings, market luxury properties and grow your business. Affiliated agents with Luxury Property Specialist certification sell properties with a $200,000 higher average sales price2. Upon completion of the luxury certification course, affiliated agents can gain two esteemed designations: Luxury Property Specialist (LPS) and Certified Luxury Home Marketing Specialist (CLHMS). Additional luxury mentorship and prestigious speaker series are invaluable occasions to learn firsthand from some of the industry’s most successful figures.
Coldwell Banker Global Luxury® Certification
Discover the countless ways you’ll be supported by the Coldwell Banker Global Luxury program. Enjoy expansive online syndication on high-traffic websites such as The Wall Street Journal, ListHub Global, Unique Homes, Robb Report, JamesEdition, Mansion Global, MarketWatch, Penta and Barron’s3. We create real influence through dedicated platforms like the elegant coldwellbankerluxury.com website, Homes & Estates magazine, the Curated blog, industry-leading market reports and our branded content partnership with Modern Luxury4. Bespoke marketing assets and a refined identity empower agents even amidst the most intense competition. This is luxury real estate with the power of the Coldwell Banker® brand.
Inclusive Ownership Program
Fair Housing for All
Empowering Women
Supporting diversity and inclusion at the Coldwell Banker® Brand
The Coldwell Banker® brand has long been committed to being a leader in diversity and inclusion, not just in the real estate industry but in the world at large. We’re proud to be a company where people of diverse backgrounds and experiences succeed and grow together. The Inclusive Ownership Program is designed for the important purpose of increasing the presence and power of underrepresented communities within the real estate industry. The program waives the initial franchise fee on the main office for people of color, women, LGBTQ+ people and veterans, and provides additional financial incentives and business support to help these entrepreneurs succeed. All of this is combined with one-on-one mentoring with our senior executives. Since its debut in 2020, we’ve welcomed to the system 34 companies through the Inclusive Ownership Program. Our affiliated agents are proud to take the Fair Housing Pledge, a commitment to providing every client, regardless of race, gender or orientation, the same level of respect and excellence. What’s more, the Coldwell Banker brand has reimagined our Fair Housing Act workbook, making it one of the most current and comprehensive guides in understanding and abiding by this legislation. The Coldwell Banker brand is deeply invested in fostering leadership and entrepreneurship opportunities for women. We host informative, fun and inspiring events like our What Moves Her® series, championing the perspectives and talent of women in real estate. And we’re honored to be a winner of the Women’s Choice Award® for six years in a row — a recognition designated by 9 out of 10 female customers highly recommending the brand. We’re deeply committed to our partnerships with industry associations like NAHREP®, NAREB®, AREAA and the LGBTQ+ Real Estate Alliance that represent and support agents from diverse backgrounds. Our Agents of Change Mastermind events are another powerful opportunity for Coldwell Banker affiliated agents to network and learn together while celebrating diversity.
A Network of Belonging
Beautiful Marketing Made Simple
#1-RATED REAL ESTATE AD 11 YEARS RUNNING1
When you join the Coldwell Banker® network, your business benefits from being a part of a marketing powerhouse. From the national level, where our advertising has been ranked #1 for 11 years in a row1, to client outreach pieces customized just for you, discover what happens when you’re supported by the best marketing anywhere. Present Present your business perfectly at every touchpoint with attention-grabbing marketing pieces and elegant design that’s ready to use. Your business can take full advantage of our market presence and professional branding by accessing a library of beautiful imagery, video and ad graphics. And we make it seamless to customize your marketing materials across every platform: social media, websites, email marketing and even video. Our award-winning commercials appear across media home buyers and sellers see most, making for consumer brand recognition and influence of the highest tier — consumers who saw our advertising were 3X more likely to work with a Coldwell Banker affiliated agent2. Our advertising campaigns are a rallying point for the network and a great occasion for client outreach. We make it easy to customize national campaigns to suit your local needs. In addition to powerful national advertising, our affiliated agents benefit from brand-led search engine marketing and social media lead generation campaigns for every listing on coldwellbanker.com, at no additional cost. The Coldwell Banker brand is a newsmaker in the real estate industry and beyond, earning over 21,000 PR hits last year. In 2022, we made over 33.5 billion impressions and created $100 million in publicity value for our global network3. Our leadership team and network of affiliated agents are consistently called upon by the likes of CNBC, The New York Times, The Wall Street Journal, Cheddar, Fox Business and Yahoo Finance as the authoritative voice in real estate. Winning the listing has never been more important and more of a challenge. That’s why we’ve created highly useful and powerful new web experiences for home sellers that can be harnessed to benefit your business. With our instant home estimate tool, CB Estimate®, and our industry-exclusive Move Meter® — a big data tool that compares quality of life and cost of living city-by-city — we empower people to see the advantages of selling. These experiences are perfectly designed to funnel valuable seller leads to our affiliated agent network.
Benefit from National Advertising
Experience Powerful PR
1. Ace Metrix Scores 2012-2022. Real Estate Category. 2. Coldwell Banker/Quester Real Estate Consumer Research, June 2022. 3. Burrelles, Cision and Internal Brand Reporting, 2022.
Reach Home Sellers Like Never Before
The CB Supports St. Jude campaign allows Coldwell Banker affiliated agents to make a donation for every home sale or purchase they complete to support the lifesaving mission of St. Jude Children’s Research Hospital:® Finding cures. Saving children.® And in 2021, the Coldwell Banker brand was honored to receive the St. Jude New Partner Campaign of the Year Award. Since then, our CB Supports St. Jude partnership has gone on to far surpass its goals, donating more than $1.3 million to St. Jude Children’s Research Hospital since the program’s inception in 2020.
It’s not just people who need a loving home. In 2015, we created the Homes for Dogs Project, facilitating pet adoption drives at Coldwell Banker affiliated offices nationwide. We’re proud to have inspired the adoption of tens of thousands of pets, with Homes for Dogs Project events also serving as fantastic networking and marketing occasions for affiliated agents and offices.
It’s illustrative of the character of our network that Coldwell Banker affiliated agents and offices have countless additional causes that they choose to devote their time, energy and resources to support. Whether benefiting outstanding local organizations or larger nonprofits that make a big impact, together, our network has donated over $31 million*. It’s inspiring to see our network doing good in the world.
CB Supports St. Jude
We’re proud to say that Coldwell Banker® affiliated agents and offices leave their mark on their communities in incredibly positive ways. Our charitable initiatives make it easy and rewarding to get involved and make new connections in your neighborhood.
Homes for Dogs Project
A CULTURE OF CARING
Local Initiatives
*CB Heroes Submissions 2012-2022.
The Generation Blue Experience® is a gathering unlike any other. Here, thousands of affiliated agents come together to share knowledge, have fun and get fired up to be the best. Whether united virtually from every corner of the globe, or brought together in the most prestigious venues of amazing cities like Los Angeles, Miami, Las Vegas, Chicago, New York and Atlanta, we gather to celebrate who we are and what we can become. Incredible speakers share knowledge, insight and wisdom. Informative classes teach new skills and the latest technology. Dozens of business-building vendors are there to connect with you. Amazing social events featuring some of the world’s top entertainers let affiliated agents connect professionally as colleagues and personally as friends — many times creating friendships that last a lifetime.
At the Generation Blue Experience, it’s easy to see that being part of the Coldwell Banker® brand means being part of something truly special. There’s a powerful spirit that runs through the Gen Blue® community, through every affiliated agent, office and broker. We wake up inspired. Inspired to have fun. Inspired to care. Inspired to be an indispensable part of our neighborhoods. Inspired to create something amazing for our clients and our business. Across 40 countries and more than 100,000 people, we are united by our passion, by our joy and by our desire to do great things in real estate.
- Generation Blue Experience Phoenix 2022 Attendee
SUCCESS IS CAUSE FOR CELEBRATION
With the content and the speakers, the value we get coming here is really amazing. To network with people from around the world really is an awesome experience.
THE COLDWELL BANKER BRAND – YOUR NEW HOME
The Coldwell Banker® brand is home to affiliated agents and brokers with drive, vision, talent and compassion. They work every day to redefine the standards of what it means to serve their clients and guide them to the homes of their dreams. They create successful and fulfilling lives for themselves and their families with the strength and support of the Coldwell Banker brand. That’s the power of the Coldwell Banker Way. It’s our highest honor to provide our affiliated agents and brokers the resources they use to achieve their most ambitious goals. Tools and programs that grow and strengthen their businesses. A culture of success and positivity that empowers and unites. And a commitment to industry leadership that’s remained steadfast for well over a century. If you’ve found yourself inspired, energized and ready to take the next step in your career after learning all about our company, we welcome you to the Coldwell Banker brand, your new home.
LISTING SUPPORT TOOLS
Get impactful, creative property marketing in minutes – all for a fraction of the market price. Listing Concierge offers a comprehensive marketing campaign sellers will love and buyers will notice. With Listing Concierge you can: Win more listings by offering a marketing campaign your competitors can’t match Prove your value by showing prospects you’re worth your commission Turn one listing into two or three when happy clients refer you to their friends
Affiliated agents who use Listing Concierge are approximately 2.6X more productive1
Properties that utilized Listing Concierge closed with a higher commission rate and sold higher above the list price than those properties that did not leverage the prograM2
1. Based on Coldwell Banker Realty Listing Concierge usage data from Jan. 1, 2020-Sept. 30, 2022 with an average sales price of properties marketed through Listing Concierge of $620,383. Results are not guaranteed. 2. Based on Coldwell Banker Realty Listing Concierge usage data reported Oct. 1, 2021-Sept. 30, 2022, among 16,240 affiliated agents, with an average sales price of properties marketed through Listing Concierge of $662,169. Results are not guaranteed.
AGENT BRANDING PRODUCTS
Build on the power of the Coldwell Banker® brand to stand out in a crowded marketplace and create a unique identity all your own. Combining your creative vision and the hands-on assistance of our top design talent, Design Concierge delivers memorable logos, professional bios, personal brochures and more. If you’re ready to make an even bigger impact, packages offer you a full complement of personally branded materials to showcase your brand across a variety of channels for a more powerful impression.
*Based on average commission amount of active agents and teams with production between Oct. 1, 2021 and Sept. 30, 2022 that placed an order within Design Concierge between April 19, 2019 and Sept. 30, 2022. Results are not guaranteed.
Affiliated agents and teams who used Design Concierge are 2.7X more productive and had 2.1X more units*
MoxiPresent creates sleek, customizable, showstopping CMAs, luxury presentations, open house flyers and neighborhood tours. Affiliated agents and teams who used MoxiPresent earned $18K more1.
MoxiImpresstm
1. Based on average commission amount of active agents with affiliated companies (Coldwell Banker, CENTURY 21, Better Homes and Gardens Real Estate and ERA) with production that performed an action in MoxiPresent between April 1-Sept. 30, 2022. Results are not guaranteed. 2. Based on average commission amount of active agents with affiliated companies (Coldwell Banker, CENTURY 21, Better Homes and Gardens Real Estate and ERA) with production that performed an action in MoxiEngage between April 1, 2022-Sept. 30, 2022. Results are not guaranteed. 3. Based on average commission amount of active agents with affiliated companies (Coldwell Banker, CENTURY 21, Better Homes and Gardens Real Estate and ERA) with production that performed an action in MoxiImpress between April 1, 2022-Sept. 30, 2022. Results are not guaranteed.
MoxiEngage®
Ready to grow your business? Make it happen with MoxiWorks®
MoxiWorks offers one of the most renowned and powerful technology platforms in the industry. This integrated suite of products is designed to help you boost your productivity, strengthen your marketing efforts and provide your clients with an unparalleled level of service.
MoxiWebsitestm
MoxiEngage is a powerful CRM and business planner which allows you to manage your entire book of business, create marketing campaigns, set your sales goals, and get data-driven insights that help you achieve them. Affiliated agents who used MoxiEngage earned $18.5K more2.
MoxiImpress helps you promote your listings by allowing you to automatically create and distribute print, digital and social media advertising materials in a matter of minutes. Affiliated agents who used MoxiImpress earned $12.7K more3.
MoxiWebsites gives you (or your team) the opportunity to create a professional, custom website in minutes, using its easy-to-use and versatile content management system and collection of branded webpage templates.
Market Share Reports
Market Reports
Create graphs and reports including market share, days on market, percentage of listing price, and homes for sale, sold and pending. Affiliated agents and teams who used Market Quest earned $63.5K more and are 1.6X more productive2.
PROSPECTING TOOLS
Market Quest
1. Based on average commission amount of active agents and teams with production that performed an action through Prospect Square between Oct. 1, 2021-Sept. 30, 2022. Results are not guaranteed. 2. Based on average commission amount of active agents and teams with production that performed an action in Market Quest V2 between Oct. 1, 2021-Sept. 30, 2022. Results are not guaranteed.
Through Prospect Square, you can share the latest market data and trends to showcase your expertise with three customizable, automatic reports: Market, Area and Quarterly Reports. Affiliated agents and teams who used Prospect Square earned $64K more and are 1.7X more productive1.
Use these quarterly reports in listing presentations or send them to your sphere to show the counties, cities and ZIP codes where the company is #1 in sales volume or closed units.
MAXIMIZE YOUR SELLING PRICE
The RealVitalize® program can help your clients make needed improvements and repairs to prep their home for sale with no upfront costs. There are no hidden fees or interest and they don’t have to pay until their property sells*.
*Seller must pay for work upon earlier of closing, listing no longer being in effect, or 12 months after completion of first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing. Execution of program agreements is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. Agents in New Jersey cannot use RealVitalize to prospect for a listing. Seller must pay for work upon earlier of closing, listing no longer being in effect, or 12 months after completion of work. All property enhancement services are provided by the applicable service providers affiliated with Angi. Neither Anywhere Real Estate Inc. nor any of its respective franchisees or affiliated companies is providing any property enhancement product or service in connection with the RealVitalize program. Each affiliated agent and broker is responsible for complying with any consumer disclosure laws or regulations arising from participation in this program. Company programs that are not for compliance purposes are optional for your use as an affiliated broker or independent agent affiliated with an Anywhere affiliated franchise brokerage or a company owned brokerage. Your use is not required for your continued affiliation. ©2023 Anywhere Real Estate Inc. All Rights Reserved. The RealVitalize logo and trademark are owned by Anywhere Real Estate Group LLC. Anywhere Real Estate Inc. and its affiliated companies fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
Popular projects include: CLEANING CURB APPEAL ELECTRICAL UPGRADES FLOORING AND CARPENTRY HANDYMAN SERVICES LANDSCAPING MOVING AND STORAGE PAINTING PLUMBING ROOM RENOVATIONS STAGING
With Boost powered by Lone Wolf, you can automate targeted digital advertising campaigns, allowing you to create ads that promote you and your listings in minutes. Ads run on Facebook, Instagram, the Nextdoor app and over 1,000 other websites. Agents and teams who used Boost earned $122K more and are 2.4X more productive1.
1. Based on average commission amount of active agents and teams with production between Oct. 1, 2021-Sept. 30, 2022 and ran a campaign through HomeSpotter/Boost as of Sept. 30, 2022. Results are not guaranteed. 2. Sprout Social Reporting Jan. 1-Dec. 31, 2022. 3. Media Agency Reporting Jan. 1-Dec. 31, 2022.
PROMOTE YOURSELF AND YOUR LISTINGS
623M+ Impressions2, 3 33.8M+ Engagements2 5.7M+ Link Clicks3 99.5M+ Video Views2, 3 718K+ Followers2 99K+ Paid Media Leads3
As a digital content management solution and asset generator, Marketing Center gives you the ability to download company and brand logos, access brand photography, customize and post personalized social media assets, create and print marketing materials, customize national advertising campaigns and more.
Coldwell Banker® social media channels saw impressive numbers in 2022:
The Coldwell Banker® brand received 184.2 million site visits in 2022*
Century 21 26.2M
Additionally, your listing will be showcased on dozens of sites – putting it in front of potential buyers everywhere. Coldwellbanker.com HOMEFINDER.COM HOMES.COM® REALTOR.COM® TRULIA.COM ZILLOW.COM
Coldwell Banker® 184.2M
Compass 39.6M
A DOMINANT ONLINE PRESENCE
You are backed by the power of the #1 most visited real estate brand online*.
eXp Realty 11.8M
Keller Williams 23.0M
RE/MAX 132.7M
*Reflects total website visits for 2022. Comscore 2022 Media Trends.
coldwellbankerplains/careers
Any affiliation by you with the Company is intended to be that of an independent contractor sales associate, not an employee. MoxiWorks and its related marks and logos are owned by MoxiWorks, LLC and used with permission. Any services or products provided by MoxiWorks, LLC are not provided by, affiliated with, or related to Coldwell Banker Real Estate LLC, or its affiliated companies. {{team.Disclaimer: Property Marketing}} 23X2GM_NAT_4/23