COLDWELL BANKER® HOME SELLER GUIDE
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COMPETITIVE PRICING I will conduct a comparative market analysis (CMA) that features data from the multiple listing service based on buyer and seller activity in your area. By considering market factors and local competition, I’ll thoroughly assess your home and optimally price it from the start, so it generates the most interest from buyers. Key CMA data includes: • Comparable properties in your area that recently sold • Comparable properties in your area that failed to sell • Pending sales in your area • Comparable active listings in your area
THE HOME-SELLING PROCESS Your home is a huge part of your life, both financially and emotionally. So the decision to sell a house is not one to be made lightly. As your trusted real estate agent, I am here to guide you through every step of the selling process, offering my professional insights and services along the way and getting the most value for your property. Backed by one of the most powerful and recognized brands in the industry, I can help you: • Price your home competitively • Market your property to qualified buyers • Negotiate for the best offer • Navigate the closing process • Connect with my network of real estate-related service partners This Home Seller Guide will walk you through each of these steps, and I am happy to discuss the process with you in more detail and answer any questions you have.
EMAIL MARKETING
OPEN HOUSE
YARD SIGN
VIDEO
ADVERTISING
Photography If a picture is worth a thousand words, then beautiful high-quality images could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice. Online Exposure Your home and its critical selling points will featured on coldwellbanker.com and dozens of other high-traffic sites, putting it in front of potential buyers everywhere. Open House and Private Showings One of the most powerful ways to debut your home is by hosting an open house, where buyers can tour your home and connect with the space and the neighborhood. With your permission, serious buyers and their agents can also schedule a private showing with me so they can explore your home without the distraction of other buyers. Email Marketing My property announcements will reach my exclusive email list and are an easy yet effective way to connect with buyers, agents and their networks. Social Media Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers. Direct Mail When paired with digital marketing, specialty marketing like direct mailers serves to set your listing apart and remains an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks, creating an opportunity for them to notify their family and friends who are looking for a home.
PRINT ADVERTISING
ONLINE AND SOCIAL MEDIA
AGENT PROMOTION
MARKETING YOUR PROPERTY TO QUALIFIED BUYERS Great marketing isn’t just about waiting for a buyer to come your way – it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country. My comprehensive marketing strategy will maximize your home’s exposure. Here are just some of the ways:
NEGOTIATING THE BEST OFFER To get the most out of your home sale – and avoid putting yourself at a disadvantage – you’re going to want an agent who knows how to negotiate. It’s my job to get you the best possible price, and with data from my comparative market analysis and my tried-and-tested negotiation techniques, I’ll build a strong case so you get top dollar. If your property receives multiple offers, I will help you evaluate the terms of each as price is not always the only factor to consider. Other factors may include improvements the buyer is requesting to be done and other contingencies, timing of the closing, requests for the seller to cover part of the closing fees, and if the buyer is paying cash or obtaining a mortgage. I will help you determine which offer is the best for your needs.
Buyer’s Agent – I will act as the liaison between you and the agent representing the buyer, including negotiating the terms of the contract on your behalf and answering questions. Attorney and Title Company – I will supply all information needed by the attorney or title company to help with a smooth closing. Underwriter – If your buyer is securing a loan, I will be available to provide any information about the home that’s needed by the buyer’s mortgage underwriter. Inspector – I will help coordinate the timing of the inspection and work with the buyer’s agent to clarify any requests the buyer has based on the findings. Appraiser – If the buyer or mortgage company requests an appraisal, I will help coordinate the details.
SUPPORT THROUGH THE CLOSING PROCESS Every step of the way, I will support you and your best interests until your home is sold. I will work with all parties involved through the closing process to ensure a smooth, positive experience, including:
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Title Services I can recommend a title provider that will research and resolve title issues before the closing to help ensure your transaction closes smoothly and on time. Warranty Services A home warranty provides that extra measure of security that makes buyers feel more comfortable and confident in the purchase of your home. Mortgage and Insurance Services If you are also interested in buying a new home, I can connect you with a mortgage broker that can assist you in obtaining your mortgage in a fast, simple process. I also have connections with a variety of insurance companies that offer competitive rates on homeowners, condominium, renters, automobile, second home, vacant home and umbrella coverage.
Team Greene
Michaela Greene | 425.879.6899
TeamGreene.com | cbbainteamgreene@cbrealty.com
©2023 [Franchisee Legal Entity Name (not the dba)]. All rights reserved. Coldwell Banker and the Coldwell Banker Logo are trademarks of Coldwell Banker Real Estate LLC. [Franchisee Legal Entity Name (not the dba)] fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Coldwell Banker Real Estate LLC nor any of its affiliated companies. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. 24GB1H_CBA_2/24
Your home and your home sale needs are one of a kind. As your agent, I will guide you every step of the way – from setting the optimal listing price and prepping your home for sale to marketing and following through to a smooth, successful closing. I am committed to your interests with the utmost care, honesty, integrity and discretion. Let’s get started!
Nolan Greene | 425.501.2226
108 5th ave S, Edmonds, WA 98020 | 15506 Main St Ste 101, Mill Creek, WA 98012
FULL-SERVICE SUPPORT I am your partner in all aspects of the home-selling process. My connections with primary service providers can help you receive complete assistance from beginning to end, giving you one-stop-shop convenience.
Patti Greene | 206.369.5429