LAKEFRONT PROPERTY MARKETING
100 YEARS OF REAL ESTATE EXPERTISE
thank you
Selecting the right agent to represent the sale of your lakefront property is a very important decision, so I wanted to provide you with an overview of my approach to providing broader exposure for your property and my credentials that show I am the best agent to represent you. Above all, my promise is to provide unparalleled advertising, expert consultation and excellent services with the highest integrity. That means helping you value your property, providing the most comprehensive targeted marketing, expertly negotiating your sale and ensuring a smooth closing process from beginning to end. There is a lot to navigate, and I will make sure you feel understood, in control and well informed every step of the way. Although I will represent you personally, I also represent the largest lakefront and lifestyle property real estate team in the nation and can leverage this network to achieve the outcome you desire. Thank you for the opportunity to earn your business and please do not hesitate to ask me for further detail on the included United Country Program.
for considering United Country
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{{user.FullName}} {{user.MobilePhone}} MVanderbilt@RockwallRealtyTX.com RockwallRealtyTX.com
{{user.MobilePhone}} 2931 Ridge Rd., Ste. 101-206 {{user.OfficeCity}}, {{user.OfficeState}} 75032
As I celebrate my 17th year with United Country, United Country is celebrating their 100th year in business. I grew up on beautiful Lake Champlain, VT continue to live on the lake now in Forney, TX. I am experienced and able to work with you to help assess the true value of your property, including your home, docks and any other assets to be sold with the property. These could include other structures, improvements, recreation value, or any other unique aspect specific to your property and the local area. United Country has marketed numerous properties like yours and is a leader in lifestyle real estate nationwide. To visit properties we are currently advertising for other sellers click here. Or go to UnitedCountry.com and click on Lake Homes under Property Types. Being part of the United Country team, I leverage the most powerful and proven marketing tools in the industry to produce unmatched local, state and national exposure for lakefront properties. A dedication to providing the highest quality, client focused, professional real estate and lakefront property services with integrity is my passion. I hope you will consider United Country when it comes to buying or selling waterfront or other lifestyle properties. Michelle Vanderbilt Owner/Broker Mich Mi
Our agents provide innovative marketing and unmatched experience to guarantee superior service and advertising exposure for your property. Since 1925, the UC team has offered extensive expertise in real estate and property valuation, lake use, recreational potential and more to assist you in properly valuing your property. We also offer expertise and consultation on 1031, lakefront commercial properties, easements, timber and other potential assets through our team of specialists and exclusive partnerships.
The most experience; the greatest NETWORK
United Country is the Leading Country and Lifestyle Real Estate Team with a powerful, national Marketing Program for lakefront property. Focused on providing the most professional consultation, marketing and team-oriented approach for selling lake homes and assisting buyers in locating their ideal property throughout the nation.
United country real estate
To provide maximum exposure for your lake home, I will recommend a customized marketing plan designed specifically to target qualified buyers. Lakefront properties require more strategic and expansive advertising than a typical residential listing. Our exclusive program offers the widest range of targeted lakefront property marketing strategies, including the most extensive website advertising platform, our national buyer database, targeted print advertising, national social media, digital marketing, professionally designed collateral (brochures, fliers and postcards), buyer mailing programs and more, giving your property marketing power no other real estate organization can match.
Social Media Followers + Paid Promotion
Sent to 6,000 largest land owners in the US
1 million
10 million
250,000
+
national Magazine & Newspaper Advertising of Properties
50
UC Owned Website Visitors Annually
exclusive national real estate catalog readers
LEVERAGE THE MOST POWERFUL ADVERTISING PROGRAM
1
million
exclusive buyer Database
United Country offers the largest, private, opt-in buyer database, built through a broad range of unique marketing and advertising programs. This database can be leveraged to expose your unique property to more lakefront buyers nationally.
exclusive confidential buyers
United Country Real Estate has the largest support team to leverage as needed to ensure your lakefront property has the marketing exposure it requires. In addition to the program outlined to this point, any custom marketing desired can be professionally designed and executed. Utilize United Country's dedicated team of home specialists, as well as its support team of more than 60 marketing and technology professionals, to ensure that your property has the expertise and targeted focus it requires. Additionally, Enhanced Marketing Solutions is an in-house real estate marketing agency providing custom collateral and strategic marketing campaigns that give clients any specialized advertising they need to attract buyers nationally.
incredible resources and support
50% Internet
3% Directly From Sellers
According to NAR, 97% of buyers used the internet in their lake home search, so maximizing website advertising is critical. Although buyers start their search online, only 50% found their lake home online while 28% of buyers relied on a real estate agent to find their property. So, both a predominant website presence and a local professional agent are the key to maximized the sale of your property.
5% Home Builder
6% Friend, Relative, Neighbor
28% Real Estate Agent
7% Yard Sign, Open House
REAL ESTATE IN A DIGITAL AGE
how do buyers find their LAKE home?
1% Newspaper Advertisement
UnitedCountry.com Unitedcountry.com/LakeHomeProperty UCLakefront.com 4 Additional UC Property Type Websites UCRE Office Websites UCRE Agent Websites IF APPLICABLE: UCRanchProperties.com UCHuntingProperties.com UCCommercial.com
Only United Country offers extensive online exposure through our vast array of exclusive websites ranking on the 1st page of Google searches locally, statewide, regionally, and nationally. UC’s network of targeted websites attracts millions of visitors from more than 150 countries.
website MARKETING ADVANTAGE
UC OWNED WEBSITES ON PAGE 1 FOR 10,000+ SEARCHES:
LandSearch Zillow Trulia
additional Website EXPOSURE
In addition to our owned websites, we partner with other leading property search websites to advertise lakefront listings. We also advertise select listings on additional, targeted 3rd party websites to make sure your property is seen regardless of where qualified buyers are searching.
LandBrokerMLS.com LandHub.com WallStreetJournal.com TheLandReport.com MansionGlobal.com LuxuryRanchRealEstate.com FarmAndRanch.com OpenFences.com HorseProperties.net EquineNow.com VineSmart.com DuPontRegistry.com RobbReport.com
LISTINGS AUTOMATICALLY SYNDICATED TO:
LakeHouse.com, GolfHomes.com & BeachHouse.com Land.com LandWatch.com LandAndFarm.com HistoricForSale.com PreservationDirectory.com BizBuySell.com, BizQuest.com & BusinessBroker.net CREXI Loopnet.com
SELECT LISTINGS UPLOADED TO:
National SOCIAL MEDIA
In addition to our local social media efforts, UC lakefront properties are promoted on the national United Country Real Estate social media accounts to 250,000+ followers interested in homes, land and lifestyle properties with a purpose of generating property buyer leads.
1,620
Since 1925, United Country has been the unrivaled national leader in lakefront and lifestyle property sales.
lakefront property sales data
525 MILLION
$
UNITED COUNTRY ANNUAL OVERVIEW
LARGEST LAKEFRONT PROPERTY SOLD
LAKEFRONT SALES
8.1 THOUSAND
AVERAGE SALE
7.4 MILLION
ACRES SOLD
ANNUAL LAKEFRONT LISTINGS
357 THOUSAND
Since 1925, United Country has been dedicated to providing broader exposure for local listings and is now recognized as the national leader in marketing and selling lake homes, land and lifestyle property. Powered by a nationwide team of 4,000 real estate specialists who live the lifestyle they sell, our recognized and trusted brand provides more listing exposure than any others through UC owned, top-ranked websites, extensive national social media, targeted digital marketing, national magazines, real estate catalogs and much more.
Websites UnitedCountry.com 40+ Property Type Websites UC Office and Agent Websites UC Ranch Properties Realtree UC Hunting Properties UC Commercial Properties Leading Third-Party Websites Digital Marketing National Buyer Database (1 Million+ Buyers) Email Marketing Automated Marketing National Social Media Local Social Media Print Marketing National UC Real Estate Catalogs National Magazine Advertising National Newspaper Advertising Direct Mail Marketing Area & Property Brochures Technology #1 Ranked Websites More Than 700 Specialty Websites Customer Relationship Management Partners Strategic Marketing Partners 1031, Mineral Marketing Real Estate Services Local Advertising Local Expertise & Team Local Brand Reputation Signs, Local Marketing Area Websites Support Large Home Office Support Team More Than 100 Marketing Professionals In-House Ad Agency Leading Auction Services Team Toll-Free Buyers Hotline
unique & proven marketing program
commission rate 6% 7% 8% 9% 10%
Pricing Consultation................................................................. Digital Photography................................................................... MLS Website Syndication (Realtor.com & Zillow)............................. Signage / Local area advertising........................................... Office Team Selling.................................................................... property tour............................................................................... Local Social Media Advertising............................................. Local Top-Ranked office Website............................................. Customized Listing Flier........................................................... Local area Buyer Database Email Blast................................ National UC ranch Properties website................................ National UCre & landsearch Website Advertising........... Professional Photography............................................................... National United Country Niche Property Websites ............... Virtual Postcards................................................................................ 3rd Party Top Websites (LakeHouse.com, Land.com, etc)....................................... Additional Signage / Enhanced Sign........................................................ Property Video................................................................................................. Regional Buyer Database Email Blast................................................................ Direct Mail Postcard.............................................................................................. Listing in National Catalog............................................................................................. National Buyer Database Email.................................................................................... Custom Paid Facebook Advertisement......................................................................... Featured Listing on Multiple National Websites.................................................... Enhanced marketing custom campaign........................Campaign specific pricing
We will execute a mutually agreed upon Marketing Plan to maximize exposure to target buyers. We offer extensive marketing to provide broader exposure for your property.
common broker services
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United Country Auction Services is the largest real estate auction company in the nation. We have a proven program that delivers the most efficient, transparent and profitable method to sell qualified auction property. Auction marketing can set new market prices exceeding seller price expectations.
Powerful and specific auction property marketing and technology services More than $1 billion in sales annually More than 300 local auctioneers serving clients in all 50 states In addition to real estate, auction services are available for equipment, livestock, personal property, minerals, energy and other property assets Advanced online auction, multi-par, live and sealed bid options National database of auction buyers Team includes past and current Presidents, Chairmen, Directors and Committee Members of the National Auctioneer Association and State Associations Multiple International & State Auctioneer Champions Auctioneers Hall of Fame Members Prestigious & diverse client base ranging from individual property owners to Wal-Mart to global financial institutions Powerful and specific auction property marketing and technology services
united country auction services
Selling your lakefront property is a tremendous undertaking, and I take the responsibility very seriously. I am grateful you are considering me to help you accomplish this important endeavor. Once we have determined the proper price, and I have answered all of your questions, we will work on your customized marketing plan.
Thank you!
next steps
Finalize Objectives & Property Assessment Determine Listing Price Listing Agreement Prepare Your Property for Market Create Your Custom Marketing Plan Execute Marketing Plan Manage and Consult Interested Buyers to Close