A HOME SELLER'S GUIDE
DEREK ZOKOE
Realtor® {{user.cellPhone}} derek.zokoe@c21affiliated.com https://zokoe.sites.c21.homes/
REALTOR® P: 616-826-1088 E: derek.zokoe@c21affiliated.com
ABOUT ME
Born and raised in the Grand Rapids area, I have a good understanding of what West Michigan has to offer. I graduated from Jenison High School, went to Grand Valley State University and got an education degree in mathematics and physics. I taught for 5 years before I decided to leave the education system and got my real estate license in 2019. I joined a small, boutique real estate brokerage where I learned all the ins and outs of real estate. Averaging 25 families served per year, I worked my way up to being a top 10% producer in West Michigan in 2023. By putting my clients first, I have continued to exceed their expectations and help them make smart real estate decisions. I currently live just outside of Standale with my wife Sarah, daughter Lily, and son Braden. We purchased our forever home in 2022. When I’m not showing houses and meeting with sellers, I enjoy working in the garden, smoking delicious meats, and am still active in the water polo community. Now with the power of a global real estate enterprise, I’m looking forward to serving even more families. What can Derek Zokoe and Century 21 Affiliated do for you? Stay tuned to find out..
Wow! Derek made selling a house such a breeze! This was our first time selling a home and have heard horror stories from friends and family. Luckily, we had the opposite experience. Derek was professional and personal! He never made us feel uncomfortable and helped us every step of the way! Derek explained everything in a way that was easy to understand from data trends, timeline, showings, to working through the closing process. This made it really easy to sell our home in records time! Derek went above and beyond, he even watched our pup so we could do a showing!
Sometimes in life, you meet people who change our perceptions of where we can go. You are one of those people. Thank you!
Derek was the best (and most patient) Realtor ever! He showed me a ton of houses while I worked out what I wanted to do with purchasing a second home. He had great knowledge of the industry and put my mind at ease with the fluctuating market and looming recession. I ultimately got what I was looking for and he was a big help! Definitely recommended!
- Mike & Dawn
- Carl & Lisa
- Allison
- Jackie
Derek arrived for our first meeting with several comps of comparable properties & what they sold for. This helped me see what my property was worth. I spoke with 2 Realtors previously. The first recommended I list my property for $300,000 & the second Realtor $380,000. Derek with his knowledge of real estate sold it within days for $425,000. He was very kind, has a nice personality, a joy to do business with & very professional. I really appreciated his knowledge of real estate since I am a widow & have not made a big decision like this alone before. When he showed me houses I was interested in he was very respectful of the owner’s property. He explained the steps for closing since things had changed since I purchased a house 29 years ago. The whole process went smoothly. I would highly recommend Derek to help you sell your home & purchase another. I definitely would use him again.
testimonials
Elevate Title Agency Preferred Title Insurance Provider P: (616) 649-3084 E: docs@elevatetitleagency.com
Casey Vinton Lake Michigan Credit Union Preferred Mortgage Lender P: (616) 262-1094 E: casey.vinton@lmcu.org NMLS# 436348
Julissa Caldera Century 21 Affiliated: Grand Rapids Office Administrator P: (616) 369-4040 E: jcalderaadmin@c21affiliated.com
Nicole Rinks Century 21 Affiliated: Grand Rapids Broker P: (616) 369-4040 E: nicolerinks@c21affiliated.com
WHEN
WHY
are you selling?
YOUR WHY IN SELLING YOUR HOME
do you anticipate challenges, if any?
Because understanding your dreams and expectations are the starting point of our selling process. Let’s discuss:
specific services can I provide?
would you like to move?
WHERE
WHAT
Buyers compare your property against others in that neighborhood, and interpret value based on properties available on the market.
The real estate market may reflect a "buyers" or "sellers" market, Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
A PROPER BALANCE OF THESE KEY MARKET FACTORS WILL EXPEDITE YOUR SALE
Location is the single greatest factor affecting value, A neighborhood's desirabbility is basic to a property's fair market value.
1. Location
4. Condition
If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.
2. Competition
3. Timing
Some properties sell in a few days, others may take several months. By recognizing the factors that influence marketing a home, we can significantly control the time to market.
6. Price
HOW LONG WILL IT TAKE TO SELL YOUR PROPERTY?
The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value.
5. Terms
KEY FACTORS IN SELLING YOUR HOME
1.
Select the listing price for your home
3.
10.
6.
Answer any questions you may have
Highlight how our presence and services can help you
8.
2.
4.
Discuss optimal pricing strategies
5.
Listen to your goals and expectations
Determine the market value of your property
Share resources and tips to help you get started
Understand what makes your home valuable
7.
HOW I PROPOSE TO WORK WITH YOU
Share why you should list your home with a CENTURY 21® professional
9.
Show a 21-point marketing plan to sell your home
While most agents only do a Comparative Market Analysis, I subscribe to a high-tech platform that predicts how many homes will come for sale and will sell in the next 90 days. This platform also helps us understand exactly how much inventory is currently for sale, how long homes like yours stay on the market, and how we need to price your home to get you the highest sales price.
YOUR HOME TO
COMPARABLE SALES
Inventory Market Trends Predictive Market Analysis
SELL
CURRENT COMPETITION
Recommended Repairs Cleaning Staging
CURRENT CONDITION
PRICING
School district/location Style - Ranch/bi-level/two-story Finished Square Feet Beds and Baths Unique Aspects
FINDING
Our strategic marketing campaign is constantly evolving with current market trends. In today's strong seller’s market patience is powerful. We begin advertising your home days in advance to build excitement and urgency while giving buyers time to get their finances prepared. Your home officially goes for sale on a Friday which leads perfectly into the weekend and one or two open houses. Setting an offer deadline gives buyers time to do their due diligence and set the tone that we are expecting multiple offers; bring your A game buyers! See the included calendar you can use to stay on track.
STRATEGIC MARKETING CAMPAIGN and COMING SOON
THE
BUYER
all options for selling your home
The job of the appraiser is to validate the already agreed upon sales price for the bank. If the buyer cannot make their payments and the bank has to seize the property, the bank doesn’t want to take on a home they cannot sell for the mortgaged amount. I meet the appraiser at the home, shake their hand, and welcome them into your home and provide them with valuable information to show them that the data validates the sales price in the contract.
AS YOUR TRUSTED ADVISOR, WE WILL HELP YOU...
offers from all available selling solutions
COLLECT
DUAL AGENCY
COMPARE
the best option for YOIU!
Dual agency is when a real estate agent works on behalf of both the buyer and the seller of the SAME home. This is currently illegal in 8 states, Michigan is not one of them. I find this completely unethical and a huge conflict of interest. If I do happen to have a buyer who wants to buy your home, I will bring in another Realtor to represent them while I stay committed to you 100%.
CHOOSE
APPRAISAL CARE PACKAGE
MAKING SURE YOU GET THE MOST FOR YOUR HOME
what are sellers concessions
Enhance attractiveness and create demand by offering incentives
offering seller concessions
Seller concessions are arrangements in real estate where the seller pays for some of the buyer's closing costs or other expenses involved in purchasing the property. Common types of Seller concessions include:
An amount credited to the buyer at closing to cover all or some portion of the buyers closing costs (points, pre-paids, etc.)
An amount credited at closing for repair items
benefits of
Stand out in competitive markets by addressing buyer needs upfront
Potentially quicker sale by appealing to buyers‘ financial considerations
An amount at closing to cover a service such as a home warranty
Seller credits to the buyer at closing to satisfy buyers contractual agreement with buyers broker
concessions can be a powerful tool in the right circumstances
making an informed decision
Limited pool of interested buyers For example, FHA & VA borrowers may be impacted by concessions and credits from the sellers to offset paying for buyer representation. Clients who are relocating might be impacted by how their buyer’s agent is arranged and paid for, which can vary depending on the specifics of their relocation situation.
lack of concessions may lead to:
Lower sales price and more days on the market Buyer offers may be lower to offset closing costs such as buyer broker fees, prorations, repair costs, etc. Fewer buyers may be willing to make acceptable offers resulting in more days on market.
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REALTOR® {{user.cellPhone}} derek.zokoe@c21affiliated.com