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Introducing the TREND REPORT 2026 Every year, the same questions surface — and this year, they carry more weight. Is now the right moment to act? What is the luxury market actually doing beneath the headlines? The Coldwell Banker Global Luxury® Trend Report 2026 offers a clear-eyed, data-driven look at the forces reshaping high-end real estate and what they mean specifically for buyers, sellers, and investors in Beverly Hills, Bel Air, Holmby Hills, and greater Los Angeles. Drawing on research from Altrata, McKinsey & Company, James Edition, and the Institute for Luxury Home Marketing, this report examines the full picture: global wealth dynamics, shifting buyer psychology, demographic trends, and the local market forces driving decisions on the Westside right now. What emerges most clearly is a market defined by resilience and intention. Nearly 80% of Coldwell Banker Global Luxury® Property Specialists describe their markets as resilient.* Affluent buyers have not stepped back. They have become more deliberate, prioritizing lifestyle alignment, geographic flexibility, and long-term value over reactive decision-making. That kind of clarity is exactly what I aim to bring to every client conversation. If you would like to discuss what these trends mean for your specific goals, whether you are considering a sale, exploring a purchase, or simply monitoring the market, I would welcome the opportunity to connect.
Christophe Choo Beverly Hills & Los Angeles Luxury Real Estate Global Luxury Ambassador Top 1% of Real Estate Agents Nationwide Beverly Hills · Bel Air · Holmby Hills · Los Angeles
The luxury real estate market rewards those who are informed and penalizes those who are not. My role is to ensure you are always in the former category. With decades of experience serving high-net-worth buyers, sellers, and investors across Beverly Hills, Bel Air, Holmby Hills, and the broader Westside, I bring a level of market fluency that goes well beyond statistics. I understand the nuances of this market: the off-market opportunities, the pricing psychology, and the negotiating dynamics that rarely make it into any report. As a Luxury Property Specialist within the Coldwell Banker Global Luxury® program, I draw on proprietary global wealth intelligence, international buyer networks, and real-time market perspective spanning both local streets and global capital flows. The result is guidance that is strategic, discreet, and precisely calibrated to your financial objectives and lifestyle priorities. Not a generic playbook, but a plan built around you. Whether you are actively moving forward or quietly keeping your options open, I am always available for a confidential conversation. I look forward to connecting when the time is right.
*Source: Coldwell Banker Global Luxury Survey, November 2025 ©2025 Coldwell Banker. All rights reserved. Coldwell Banker, the Coldwell Banker Logo and Coldwell Banker Global Luxury® are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Any services or products provided by independently owned and operated franchisees are not provided by Coldwell Banker Real Estate LLC.
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Beverly Hills & Los Angeles Real Estate Top 1% of Agents Worldwide DRE: {{user.agentNumber}} {{user.company}}
coldwellbankerluxury.com
310.488.3044 | christophe@christophechoo.com | www.christophechoo.com