Sellers Guide
Diana Kronfli | Global Real Estate Advisor DRE# 01716105 (818) 468-3733 | diana.kronfli@evrealestate.com dianakronfli.evrealestate.com
Meet Diana Kronfli
"Your Edge in Real Estate" This is what Diana Kronfli regards as her motive. Diana is a professional California licensed Realtor® and a member of National and California Association of Realtors® (NAR & CAR) with a designation as Senior Real Estate Specialist (SRES). As a former commercial architect with a wealth of industry knowledge in homes, offices and interior design and attention to details, she is committed to customer service and to bring buyer and seller to mutual assent so they realize their respective needs, wishes and desires. She is committed to render a superlative service with a smile. She is a skilled negotiator with great understanding of other cultures. She will work hard to close the deal with the most favorable outcome. Her hard work, transparency and efficient communication will result in a successful transaction. She has valuable wealth of knowledge of various markets as she is an expert in analyzing and studying closely statistics, data and communicating efficiently with other agents in the field to acquire full knowledge of the neighborhood. She will continually enhance her services with new technology and the most current marketing systems. "My ultimate goal is to become a lifetime Realtor to my clients, their family and their friends through strong work ethics, integrity and loyal service"
Working with a marketplace leader
II had a chance to work with few brokers and agents while shopping for my first home. I noticed that Diana was the only agent who listened to my needs and conditions carefully. She was the only agent who worked with integrity and followed all necessary and required steps to guide us during the entire process. We didn't feel that we are lost, unprotected or by ourselves. She used her best knowledge and expertise to walk us through this process. We could not be happier and appreciative that we met her at the open house!!! She always took the extra steps to be a great help and guide for us which we want to thank her for all she did for us!!! Verjineh M.
Diana Kronfli is attentive patient informative and helpful. She makes every effort to be available to her clients and knows how to provide them with the exact service they need. She puts her clients first and works extremely hard to make sure they are satisfied. Erin F.
2954 Zane Grey Terrace | Altadena, CA | $3,150,000 A tri-level hilltop home that commands 270 degrees of spectacular views of the lush canyon mature landscape with views of city of Los Angeles. The custom-style home, built-in 1995, has been extensively remodeled in 2021 with numerous upgrades and state-of-the-art modern amenities. (Represented Seller)
Our most recent successes
A selection of Engel & Völkers sales
4839 Gould Avenue | La Cañada Flintridge, CA | $2,615,000 This five bedroom, four bathroom single story Traditional is located in the heart of La Canada Flintridge. Off the entry is a classic formal living room with fireplace and formal dining room with views of the front gardens. (Represented Buyer)
Diana is an exceptional relator. She did a phenomenal job selling our elderly deceased friend’s house. We were the executor co-trustees. Our friend had a complicated reverse mortgage with Celink, an out of state lender with multiple departments, delayed to no communications. Diana was relentlessly following up with Celink at very early hours of the morning. She was highly knowledgeable, up to the task and connected with competent recourses. She handled the lengthy transaction in full, from fully clearing the house (clothes, furniture, cleaning, etc.) to the close of escrow. Michael S.
What Diana's clients say
5203 La Cañada Boulevar | La Cañada Flintridge, CA | $2,470,000 This beautiful traditional private gated home offers a park-like setting with an all flat grassy yard of over 17,000 sqft. The home features five bedrooms and four baths and a home theater. (Represented Buyer)
Diana is an amazing realtor! She came highly recommended to us and we are so happy we chose her to help us buy our home. We were very impressed with her knowledge and dedication showing us homes and acquainting us with the area. During the escrow process her experience was much needed and appreciated. She was very committed to our best interest and we are very grateful for her service. Thank you Diana! Danielle C.
hether it’s your first time selling a house, or this is another move within your property journey, the key to an optimal experience is partnering with the best. With Engel & Völkers, you’ll engage a trusted real estate advisor whose expertise is backed by a reputable local brokerage and a leading global real estate brand. Our advisors are truly passionate about helping you navigate the real estate market and find the right buyer for your property. Engel & Völkers maintains consistent high levels of service throughout the world to ensure the satisfaction of our valued customers.
Engel & Völkers Property Sellers Guide
Here’s to New Beginnings
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Imagine what your property would look like as part of this global brand.
WHY WORK WITH US An Engel & Völkers real estate advisor invests their time to monitor and understand the local real estate landscape as well as your unique needs and goals. Through our local market expertise, sophisticated and data driven marketing solutions and collaborative global network, the power of Engel & Völkers is at work on your behalf. Our goal is to deliver you desired results, to not only meet, but exceed your expectations, and to provide you with peace of mind as a trusted partner standing beside you through every step of the selling process.
WHO WE ARE With approximately 1,000 locations across five continents, Engel & Völkers has access to a powerful global network of potential buyers. We not only reach millions of consumers through our sophisticated multi-channel marketing efforts, but have the added benefit of collaborating with fellow Engel & Völkers professionals across the globe to strategically handpick, and refer buyers for the properties they seek... like yours.
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Preparing to Sell
Scale Back & Organize Deep Clean Paint Walls & Details Remove Personal Items Upgrade Lighting Update Appliances Refinish Wood Floors & Update Carpets Conduct Maintenance Checks
Preparing your property to list is one of the most important parts of this process, considering that these efforts can impact the time it may take for your property to sell and its sales price. Together, we will determine the steps and adjustments to help make the most of your sale, including:
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Establishing a Listing Strategy
Develop a Marketing Strategy
Working with an Engel & Völkers advisor provides you with access to an extensive suite of marketing capabilities, inclusive of local expertise and global reach.
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Property staging will help present your property at its best, as well as to capture the emotion of the buyer, who will be making one of the biggest purchases of their lifetime.
Your property is our focus. At Engel & Völkers, we draw on our extensive experience and up-to-date market statistics balanced with your goals and timeline to determine the optimal asking price to list your property. By conducting a market analysis with a local expert as well as understanding potential buyer objections and the key advantages of your property, we will recommend the ideal pricing strategy to sell your property.
The Power of Staging
When visiting your property, the goal is to strengthen a potential buyer’s ability to envision your house as their own. In fact, 81% of buyers say property staging makes it easier to visualize the property as their future home.1 This can be as simple as rearranging furniture and making a few decor adjustments to highlight your property’s best features and prompt potential purchasers to make an offer.
YOUR PROPERTY BY DESIGN Capturing the most desirable and distinctive aspects of your property is an important foundation of any marketing strategy. With professional photography, virtual tours and listing film capabilities, paired with the iconic Engel & Völkers branding, your property, from its broader attributes to its finest details, will captivate potential buyers.
Our iconic shops are recognized around the globe by travelers. The sight of an Engel & Völkers shop wherever it may be, brings to mind the same expectation of high-end service and exceptional real estate.
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GIVING YOU THE EDGE Online exposure provides your property the greatest reach. Your listing’s journey begins on evrealestate.com and continues through our exclusive Extensive Domestic & Global Exposure (EDGE) platform. EDGE provides unprecedented reach, placing your property in front of qualified consumers whether they’re next door, in the Americas or abroad.
OFFERS & NEGOTIATIONS Engel & Völkers is dedicated to acting in the best interest of each client. When it comes to negotiating the ideal terms and prices, Engel & Völkers advisors represent their clients with skill, dedication and transparency.
MARKETING MEASURES From niche mailings and digital campaigns, to print advertising and inclusion in exclusive Engel & Völkers publications and platforms, there is nothing ordinary about the way your property is positioned and presented to the market, locally, regionally and globally.
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SHOW TIME Scheduling time for potential buyers to visit your house may seem overwhelming. We’ll help you determine the right approach based on your goals, situation and schedule, whether that includes open houses, private showings or a combination of both. Through clear and open communication, we ensure that you, and your property, are prepared throughout the process.
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DATA DRIVEN INSIGHTS MaX, Engel & Völkers’ proprietary marketing intelligence platform determines the marketing channels that most effectively reach and influence consumers most likely to purchase your property.
CONTRACT TO CLOSE Once an offer is accepted, your advisor will guide you through the final stages of the selling journey, including managing your transaction with utmost care, closing preparations and after sale services to support you.
CHANGE YOUR ADDRESS Make sure to not only update your address with friends, family and service providers, but also any mailing clubs, subscriptions and utility companies for both ending services and activating them at your new address.
MOVING DAY This is the day when your moving strategy pays off and your focus can be on saying goodbyes and looking forward to what’s next. If possible, leave your appliance manuals and warranty information for the new owner and bring all sets of keys, garage door openers and any similar loose items with your advisor or at the property.
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STRATEGIZE A smooth and successful move is only possible with a plan. Select a moving day to work toward. Identify and engage a moving company as soon as possible – Engel & Völkers is happy to make a local recommendation.
Packing Tips
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Separate your valuables and important documents, and keep them with you during the move. Prepare a ‘Start-up Kit’ of items and box those up to take with you as well. This way if your belongings arrive late, or you are delayed in unpacking, you will have what you need immediately on hand. Label boxes by items and room to make unpacking an easier process.
Moving Checklist
FINAL PREPARATIONS If you’ve followed the steps above, you should have just a few remaining tasks like minor patch and paint jobs, emptying the pantry and cleaning, alongside packing up final items.
PACK Purchase your moving supplies including boxes, moving labels, bubble wrap etc. and begin packing items that won’t be needed between now and your move date. These include things like decorations, photos and off season clothing. Then, schedule how and when to pack remaining items based on room or another category that will make the unpacking process easier.
DECLUTTER AND DONATE Before you begin packing up boxes, take inventory of your furniture and other belongings to decide what to keep and what to purge. If items are not worth the effort of packing, moving and unpacking, consider donating, selling or discarding them.
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Experience Engel & Völkers
t Engel & Völkers, we strive to maintain clients for life. The sale of one property may present the opportunity to find your next home locally, or in one of our many locations across the country or even around the world. Through our network of trusted real estate advisors we can guide and support you every step of the way now and into the future.
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We look forward to the opportunity to demonstrate our process, precision and passion for service, so that you can focus on living your luxury.
Live Your Luxury
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