SALES & marketing PLAN
Presenting... with style.
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Engel & Völkers' global network
PART 1
PART 3
Table of contents
PART 2
Private Office & Gestalt Group Strategic marketing partners REALM & wealth partnerships
Your trusted real estate advisors
Exclusive networks
PART 4
Tailored marketing
You're in good company
Part 1
Napa Valley real estate experts
Stefan Jezycki 
Private Office Advisor
Stefan Jezycki
Stefan Jezycki is a 23-year real estate sales veteran. He is described as "The Local's Choice" by past clients. Stefan is a consummate professional, identifying the needs of the client, negotiating strategically and protecting your liability in every experience.

A self-described napkin (one lucky enough to have been born and mostly raised) of Napa Valley, Stefan's knowledge of Napa Valley's and Wine Country's social, environmental, business, and future lay of the land complement his wealth of real estate experience. He has more than 15 years in residential sales, investment properties, 1031 tax-deferred exchanges, and land development. 
Stefan's commitment to the real estate community is nearly as strong as for his clients as: a board member of the North Bay Association of REALTORS®, a council member of the Napa Chapter of the North Bay Association of REALTORS®, an active member of the National Association of REALTORS®, board member of the Woman's Council of REALTORS®, board member of Bay Area Real Estate Information Systems, and the assistant regional chair of the California Association of REALTORS®. He is a graduate of the National Council of Residential Specialists. 
Stefan's achievements as a REALTOR® have been recognized handsomely, the recipient of the Emerging Leaders award, multiple Top Producer distinctions, and a Top Agent Network member. His philanthropic loyalty is commendable. He created the Off The Post International Soccer Ball recycling program; volunteered with Cycle For Sight; chaired the Napa Association of Realtors Blood Drive; is the vice president of the Napa Youth Soccer League; coaches youth sports; and is involved with neighborhood cleanup and feeding the homeless through nonprofit organization The Table. 
Whether you are relocating to a new city, about to retire, or experiencing a change in family dynamics, Stefan will cater to your quality of life as your REALTOR®. His zest for providing you the best experience as a real estate professional is evident in his track record, but more importantly, how he handles your real estate transaction.r.
ENGEL & VÖLKERS | Your partner worldwide
• #7 E&V Americas • Top 10 E&V Worldwide • Certified in development services • Over 2 billion in closed volume • Over 3000 Transactions • Engel & Völkers Private Office • Founding member of REALM
“My strongest qualities as a high-level real estate professional are tenacity, honesty, and devotion to the needs of my clients.„
“Stefan is in a league of his own - the ultimate professional. Not a better REALTOR in Napa Valley."
"You couldn't find a more professional realtor. Stefan is bright, on the ball, attentive and very responsive. He is extremely familiar with the 'ins and outs' of the Napa Valley and knew where to focus our attention as well as the right value of properties. Most importantly, he puts his client's interests above his and is ethical and honest. I have worked with a number of realtors over the years and Stefan is in a league of his own- the ultimate professional. Not a better realtor in the Napa Valley." - Leslie Blankenship • "After moving to Napa from the United Kingdom, our home-buying knowledge in California was pretty limited. Thankfully Stefan came highly recommended from a friend of ours & we couldn't have asked for a better person to guide us through the current real estate market. He is attentive, personable, dedicated & highly-knowledgeable. We wouldn't hesitate to recommend him to anyone looking for a realtor." - Jessica & Oliver Hubber • "Stefan was phenomenal helpful dedicated and hard-working and got it done. He even came up to the house after we left the state and he moved exercise equipment that we couldn't take care of he is amazing would recommend to anyone he was able to sell our home in circle oaks in the winter time during the holidays in a month. We would recommend to anyone - 5 star plus!" - Rachel K Ehlers
What Stefan's clients say
For your property
Part 2
•
Engel & Völkers is proud of its multifaceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent. Homes with compelling stories and notable features are shared by our Americas headquarters team with key reporters, editors, and producers from some of the most highly regarded news outlets. Through these efforts we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third party resource. Editorial Engel & Völkers property features have appeared in outlets such as The Wall Street Journal, Architectural Digest, Homes & Land, Inman, and in major metropolitan media throughout the Americas, Europe, and Asia.
Exceptional exposure
CUSTOM STRATEGIES With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences which may include direct mail, digital and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network. Key Features:
Notable listings
x
Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled. We work with professional photographers and videographers who are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets. On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.
Professional, high-quality, creative marketing Engel & Völkers brand recognition Advertisements in local, national and international publications Preferred placements and branding on top real estate websites Presence on the Engel & Völkers global website platform Social media exposure Public relations
DISTINCTIVE MEASURES
Storytelling through visual media
Our relationships with the world’s leading print publications, local magazines, and newspapers ensure maximum exposure for the homes we represent. Engel & Völkers maintains strategic partnerships that provide our properties heightened exposure in local, national, and international print publications such as The Wall Street Journal, Architectural Digest, Mansion Global, Modern Luxury, and Town & Country. Our brand’s own luxury lifestyle publication, GG, is designed to promote select Engel & Völkers properties to an exclusive network of valued clients through Engel & Völkers’ global shops and subscriptions.
Proposed marketing plan for your property
To provide consistent and effective exposure, the following individual marketing measures are being executed on a monthly basis. We strategically select the individual marketing measures to work off of each other and create synergy and momentum for powerful exposure.
Direct Agent/CLient Reach
Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook. Feature on Engel & Völkers Americas corporate account (53.5k followers). Feature on Paul Benson‘s account (91.3k followers) and all Gestalt Group shop accounts. Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online. Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.
Top realtor open house. Monthly email marketing piece to 8,000 top brokers in key out- of-state markets. Exclusive feature within REALM’s digital platform with a database of over 240,000 high-net-worth clients from over 350 top brokers worldwide. Exclusive feature on the Private Office Portal, providing exposure to Engel & Völkers’ top advisors (300+). Internal feature on our Gestalt Group listing platform, with exclusive access to 1,400+ Engel & Völkers advisors in top feeder markets for coastal Orange County. Monthly email marketing piece to all top Orange County agents. Monthly Newsletter feature to our team‘s entire database.
Social Media/Paid Digital
An award-winning, luxury lifestyle magazine, GG blends the worlds of architecture, lifestyle, design and travel with the finest real estate represented by Engel & Völkers. As one of our most powerful marketing tools, this seasonal publication is available on newsstands throughout Europe and delivered directly to our top clients and local shop locations worldwide. GG gives access to personalities and geographies while uniquely showcasing our finest properties to an audience of global clientele with an appreciation for the best in life.
GG Magazine
October
Los Angeles Times
April
The Americas Private Residences is a biannual publication of featured Engel & Völkers listings across the Americas that demonstrates the caliber and breadth of the Engel & Völkers network. It is a great opportunity to increase your property’s visibility and give it exposure that’s unique to the Engel & Völkers brand.
SFiS Homes (S.F. Chronicle)
June
November
Where the 33rd Parallel intersects Southern California is one of the world’s best places to live. With iconic oceanfront communities, upscale shopping and entertainment, world-class dining and resorts, Latitude33 is ideally positioned to serve the most discriminating homeowners and homeseekers.
Dedicated to the people, places and happenings that make the city unique, Newport Beach Magazine offers unparalleled coverage of Orange County’s most upscale and vibrant community. With engaging and informative editorial, along with stunning photography, Newport Beach Magazine is the premier publication for the residents and visitors of this jewel in the California Riviera.
Laguna Beach Magazine
Latitude 33 Magazine
Los Angeles Times Hot Property is distributed every Saturday edition reaching distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests - from Montecito to San Clemente. LA Times offers a large portfolio of multiplatform products, services and targeted solutions while being one of the most cited news publishers by other media organizations.
May
Newport Beach Magazine
July
Mansion Global Experience Luxury showcases your exceptional property to 100,000 of The Wall Street Journal’s high net-worth subscribers within the top markets across the United States. Experience Luxury is printed on hi-brite paper—an ultra-premium, high-quality paper stock — that allows qualified leads a brighter, more enhanced visual of your stunning listing.
Private Residences
September
WSJ - Mansion Global Experience Luxury
August
SFiS Homes is distributed with the San Francisco Chronicle the last Thursday of the month (within the e-Edition the 1st of each month). SFiS Homes is distributed to 69,000 Chronicle readers in the Bay Area, with a readership of 452,000 per month. SFiS Homes has more wealthy readers and reaches more homeowners than San Francisco Magazine, Dwell, Nob Hill Gazette, and the Wall Street Journal.
Laguna Beach Magazine is the only magazine dedicated to the people, culture and lifestyle of Orange County’s most eclectic and affluent community. Highly targeted and effective distribution in Laguna Beach allows your property to reach a qualified and valuable audience of residents, visitors and local leaders. Laguna Beach Magazine has more than twice the circulation and readership of any magazine reaching the Laguna audience, making it the most effective and comprehensive way to reach this market.
Print exposure roadmap
Coastal Real Estate Guide
March
January
Founded in 1881, The Aspen Times is the oldest and most-trusted print news outlet in Pitkin County, Colorado. The newspaper is a free, 9,000-circulation daily distributed from Aspen to Carbondale.
Aspen Times
Clientele Luxury Magazine
Published every Friday, the Coastal Real Estate Guide (CREG) is the most effective and targeted to reach homebuyers in Newport Beach, Corona del Mar and Laguna Beach. Published by and distributed with the Laguna Beach Independent and Newport Beach Independent newspapers, along with the home and bulk delivery in the southern markets. CREG has extensive reach in these affluent coastal communities.
December
February
Clientele Luxury is a luxury brand known for covering exceptional editorial on fine homes all over the USA. The exclusive publication is networked with 5 star resorts, super affluent companies, high net worth individuals and Global high profiled companies that host the world elite in travel. Clientele Luxury is in estates all over from Italy to New York to the Caribbean. The magazine covers news on the DC Finance Family Office meeting held 5 times annually with high net worth individuals 200 million plus attendees.
Part 3
A culture of collaboration.
Exceptional service. Exceptional properties.
Exclusive Networks | Private Office
Private Office – a legacy of distinction and global expertise
Private Office is a group of highly vetted advisors whose collaboration creates global connection, industry expertise, and expands their ability to reach the most qualified buyers. We provide access to premium real estate, including opportunities that are not marketed publicly. Our clients benefit from our relationship building and connection to this elite group of the most prolific agents in the world.Â
Sam Chapin
A Top Producing Advisor in California’s North Bay Market, Ken is a founding member of Realm Global Network, an organization dedicated to performers in the top half percent in real estate. He is a member of REV Network since 2018, and the Top Agent Network, which he’s worked with since 2015.
Jean Merckelbach
Michelle Pender
Scottsdale, Arizona
Erik and Summer have sold an astounding $100 million in real estate in 2020 and have consistently averaged over $50 million over the past few years. In 2020 Erik was recognized as one of the top 200 Advisors in the nation by the Real Trends Thousand list.
New York City, New York
Strategic Private Office Marketing Partners
Vancouver, British Columbia
Lake Tahoe, Nevada
Jim Bruske
Aspen, Colorado
With over 40 years in real estate and recognition by the WSJ as one of the top producing agents in Lake Tahoe, top in Nevada and 46th in the nation, Jean is a leader among leaders in the real estate industry. Her unparalleled network of high-net-worth clients gives her and Engel & Völkers an advantage in finding individuals for almost any opportunity.
Since in 2015, Sam and his partner have sold over $250M in Seattle area real estate, and they are one of the region’s highest selling teams. Representing both buyers and sellers, they specialize in high end luxury properties.
Exclusive Networks | Strategic Marketing partners
Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been part of over $500M in real estate sales in Victoria since 2007. Scott is a 10 consecutive year Gold MLS Award winner. This is the top 10% of all Realtors in the Greater Victoria area.
Noel & Mercedes
San Francisco, California
A native of San Francisco, there are few people as well connected and accomplished as Michelle. As a true listing advisor, she represents and masterfully markets properties in some of the most affluent and eclectic neighborhoods in the San Francisco market. Michelle’s commitment to excellence, marketing expertise, and negotiating prowess has built a clientele that refers her services often.
Seattle, Washington
Erik & Summer Berg
Ken Dara
Scott Pearcey
Specializing in selling luxury homes in Scottsdale, Paradise Valley, Arcadia, and Phoenix for the past 20 years, Jim works with buyers all over the state of Arizona and beyond. His background as a former professional National League baseball player has afforded him a network of clients and professional contacts that help his clients buy and sell the best of Arizona real estate.
Marin County, California
The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020. The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city.
869 Lakeshore Boulevard, Incline Village $25,000,000 Represented the Seller
4343 E. Weber Canyon Rd, Oakley $34,500,000 Represented the Seller
594 South Mapleton Drive, Los Angeles $119,000,000 Represented the Buyer
9828 N. Summit View, Park City $23,750,000 Represented the Buyer
Engel & Völkers Gestalt Group Notable sales
81 Danielson Drive, Aspen $23,773,615 Represented the Buyer
855 Chatfield Road, Aspen $25,414,625 Represented the Seller
550 & 560 Sierra Sunset Lane, Zephyr Cove $38,000,000 Represented the Buyer
275 Long Ranch Road, Saint Helena $18,500,000 Represented the Buyer
20724 North 112th Street, Scottsdale $15,500,000 Represented the Buyer
7 Parcels Deer Hollow Drive, Heber City $19,580,000 Represented the Buyer
253 White Pine Canyon Road, Park City • Sold for $42,000,000
33740 Pacific Coast Highway, Malibu $38,500,000 Represented the Seller
Confidential Ranch, Saint Helena $23,700,000 Represented the Buyer
Many more successful sales and happy clients upon request.
2212 Land's End Road, Glenbrook $19,750,000 Represented the Seller
253 White Pine Canyon Road, Park City $42,000,000 Represented the Seller & Buyer
REALM members equate to one half of one percent of all licensed real estate associates worldwide. Each member is individually selected by a world-class real estate executive team based on ethical standards, sales history, current inventory and other relevant requirements. Access to this exclusive network ensures your property receives the highest level of service and exposure to the proper channels around the globe.Â
$6.5 Billion
are #1 in their marketplace.
As a member of REALM we have access to a global network of the absolute best real estate professionals in the business. REALM has partnered with the leading members of wealth management, advisory and reporting in order to provide us with the most up to date and accurate data on HNWI and UHNWI available. As members we have access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world. REALM also provides us with access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate?
Average net worth of prospects in the Wealth-X database.
238,900
Amount of listings represented by REALM professionals.
Exclusive Networks | Wealth partnerships
28 Members
Strategic wealth partnerships
$28.9 Million
Clients represented by the members of the REALM network.
Part 4
The Engel & Völkers advantage.
LOCATIONS
+ $19.72B
Successful on the global real estate market since 1977
represent the brand outside of the Americas
Work under the brand around the world
For over 45 years now, we have been specialised in the brokerage of exclusive residential property and commercial real estate, as well as yachts in the premium segment. As a leading service platform for real estate agents, we currently operate in more than 1,000 markets spanning over 30 countries on five continents. Consulting, sales and leasing are the core competencies of the more than 16,500 people who work worldwide under the Engel & Völkers brand and support you with their market expertise.
A global network 
with local market experts
+ 795
Shops
Engel & Völkers
+ 30
PEOPLE
Ensure our presence 
across five continents
In the Americas alone in 2023
Provide local market expertise from experts
YEARs
+ 1,100
+ 45
+ 16,700
COUNTRIES
Closes sales
24 hours at Engel & Völkers
1.4M
226M
Engaging fans, sellers and buyers
VISITS PER MONTH
146.3M
1.1M
*Sources: Visits per month provided by respective partners and sites: Engel & Völkers AG, JamesEdition.com, Juwai.com, Juwai.Asia.com, Listhub.com, ListhubGlobal.com, MansionGlobal.com, Realtor.com, Bloomberg.com, FT.com, WSJ.com, ZillowGroup.com. Numbers are estimates and subject to change. **Listing placement on any partnership portal with ListHub or ListHub Global is not guaranteed.
3.2M
86M
Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your property to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.
9.1M
4M
133.8M
The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our premier properties remain a topic of conversation.
Unprecedented reach
Over 24 exclusive channels
59.9M
72M
300M
We bring together the aspirations of discerning individuals around the world – 
be it in a private or a business context – with total passion.
As a leading service company specialised in the brokerage of premium residential property, commercial real estate and yachts, we offer private and institutional clients a professionally tailored range of services.
Engel & Völkers – a strong partner
OUR VISION
"At the heart of every transaction is a relationship built on honesty & integrity. I look forward to serving as your trusted real estate advisor."
Stefan Jazycki
Stefan Jezycki PRIVATE OFFICE ADVISOR
+ 1 707 738-2945 Stefan.Jezycki@evrealestate.com RealEstateofNapa.com DRE# 01199662
©2024 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated. All information provided is deemed reliable but is not guaranteed and should be independently verified. If your property is currently represented by a real estate broker, this is not an attempt to solicit your listing. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.
Engel & Völkers Napa 1500 First Street • Napa CA • 94559
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