Expert Advice You Can Build On
STEPS TO A SUCCESSFUL PROPERTY SALE
Tailored marketing opportunities
• Why Engel & Völkers
• Our sales process at a glance
• We know the world of discerning clients
• A strong partner
• Your personal marketing strategy
CHAPTER 1
• Special marketing opportunities for particularly exclusive properties
Engel & Völkers
• About Michelle Darkoh
Expert advice you can build on –
A successful sale with Engel & Völkers
Engel & Völkers – Your partner worldwide
• Our options – from silent marketing to maximum visibility
CHAPTER 3
• Portfolio of successful sales
CHAPTER 2
• A global network with local market experts
CHAPTER 4
• A higher standard for home sellers
Contents
• Eight steps to a successful sale
{{=ifError(nearestNamedReferenceKey('https://data.app.marq.com/dataSets/604').'Advisor Name', 'Advisor Nam…')}} – Your local advisor
• What my clients say
Steps to a successful property sale
13
Engel & Völkers Property Buyers Guide
Global reach. Local expertise.
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A higher standard of service & expertise for home sellers
{{=ifError(nearestNamedReferenceKey('https://data.app.marq.com/dataSets/604').'Advisor Name', 'Advisor Nam…')}} — Global Real Estate Advisor
Selling a property is a significant step that requires sensitivity and expertise. To achieve the best possible price, you shouldn’t leave it to chance. Our experts recognize the unique features and characteristics of your property and know how to accurately assess its inherent value. Engel & Völkers is exceptionally positioned as the world’s leading real estate company. With many years of expertise in personal consultation and the use of digital technologies in real estate (marketing or brokerage), we achieve decisive competitive advantages in the market. Through continuous investment in innovation, we offer a wide range of technological marketing options in addition to traditional advertising measures. Our pursuit of excellence drives the successful sale of your property. Benefit from more than 45 years of experience in marketing high- quality real estate!
Michelle is a Southern California real estate professional known for her thoughtful, client-centered approach. Her real estate practice is grounded in integrity, trust, authenticity, responsiveness, and a strong attention to detail. Having spent years in the corporate world as aTechnical Project Manager for large global organizations, she brings a disciplined, strategic approach to real estate—one that emphasizes clear communication, careful planning, and proactive problem-solving at every stage of the process. Through both professional and personal experience, she has developed a strong understanding of the lifestyle and priorities of discerning homeowners. As a trusted advisor, she helps clients navigate key decisions around pricing, marketing, furnishing, and leasing with clarity and confidence. Her background managing complex projects enables her to coordinate multiple mmoving parts seamlessly, anticipate challenges before they arise, and keep transactions on track. Influenced by a lifelong appreciation for the creative arts—particularly film, music, photography, and interior design—she brings a design-focused eye and refined visual sensibility to staging, remodeling considerations, and value-enhancing updates that position a home thoughtfully for the market. Whether buying or selling, Michelle views real estate as a collaborative experience. She takes the time to listen, understand what matters most to her clients, and advocate for their goals with care and precision—delivering an experience that feels organized, informed, and rewarding from start to finish.
Working with a marketplace leader About Michelle Darkoh
A global presence with over 1,000 locations
We bring together the aspirations of discerning individuals around the world – be it in a private or a business context – with total passion.
OUR VISION
As a leading service provider in the brokerage of high-quality residential and commercial real estate as well as yachts, we offer private and institutional clients a professionally coordinated service portfolio.
The Engel & Völkers success story began in 1977 with the brokerage of high-quality residential real estate in Hamburg, Germany. Today, our globally renowned and steadily growing company offers a comprehensive range of services across various business areas. Whether you're looking to sell a high-quality residential property, a commercial space, a vacation property, or a new-build apartment, you can count on our experienced experts in each of our unique specialty divisions to provide you with comprehensive advice and support throughout the entire sales or rental process. With Engel & Völkers, you have a knowledgeable and discrete real estate service partner by your side. No matter your goals, our commitment to premium service, local expertise, and global reach ensures a seamless and successful real estate experience tailored to your needs.
We know the world of discerning clients
YEARs
across platforms in the Americas in 2024
+ $25B
COUNTRIES
LOCATIONS
ensure our presence across five continents
+ 35
successful on the global real estate market since 1977
+ 21B
+ 16,000
work under the brand around the world
in the Americas alone in 2025
A global network with local market experts
+ 900
provide local market expertise globally
CloseD sales
+ 45
MEDIA IMPRESSIONS
PEOPLE
For over 45 years now, we have been specialised in the brokerage of exclusive residential property and commercial real estate, as well as yachts in the premium segment. As a leading service platform for real estate agents, we currently operate in more than 1,000 markets spanning over 30 countries on five continents. Consulting, sales and leasing are the core competencies of the more than 16,500 people who work worldwide under the Engel & Völkers brand and support you with their market expertise.
+1,300
$5.77B
Engel & Völkers and the Gestalt Group offer refined, personalized guidance shaped by deep expertise in local market dynamics. We work together to leverage our attributes and geographical strengths to ensure our clients come out on top.
6121 N. Nauni Valley Drive – Paradise Valley • Sold for $12,500,000
Arizona: Scottsdale, Scottsdale Waterfront So. Cal.: Newport Beach, Laguna Beach, Dana Point, Beverly Hills, Burbank, San Marino, La Cañada, Pasadena, Westlake Village, Manhattan Beach Nor. Cal.: Carmel, Burlingame, San Francisco, Mill Valley, Healdsburg, Napa, St. Helena, Danville, Sonoma, Mendocino, Truckee Colorado: Aspen, Snowmass, Carbondale, Roaring Fork Idaho: Sun Valley, McCall Nevada: S. Lake Tahoe, Reno Utah: Park City, Salt Lake City, Kamas, St. George Washington: Seattle Downtown, Mercer Island, Bellevue (Soon)
Gestalt Group advantages – a connected force
2025 Sales volume
Advisors
We are where our clients are. In the best possible locations.
+40
BEST BROKERAGES – TOP 40 BILLIONAIRE’S CLUB TOP 500 BY SIDES & VOLUME
"I am fortunate to work with this special group of people who not only provide the highest level of service in our industry but work together in such a way that shows how passionate they are about making a difference.“ Paul Benson, CEO & License Partner
SHOPS
275 Long Ranch Road, Saint Helena $18,500,000 Represented the Buyer
253 White Pine Canyon Road, Park City $42,000,000 Represented the Seller & Buyer
3566 W Crestwood Court, Deer Valley $65,000,000 Represented the Seller
Confidential Ranch, Saint Helena $23,700,000 Represented the Buyer
Many more successful sales and happy clients upon request.
3566 W. Crestwood Court – Park City • Sold for $65,000,000
540 El Camino Del Mar, San Francisco $18,100,000 Represented the Seller
Engel & Völkers Gestalt Group Notable sales Reaching ultra-high-net-worth individuals around the world.
9828 N. Summit View, Park City $23,750,000 Represented the Buyer
33740 Pacific Coast Highway, Malibu $38,450,000 Represented the Seller
7 Parcels Deer Hollow Drive, Heber City $19,580,000 Represented the Buyer
869 Lakeshore Boulevard, Incline Village $25,000,000 Represented the Seller
81 Danielson Drive, Aspen $23,773,615 Represented the Buyer
2212 Land's End Road, Glenbrook $19,750,000 Represented the Seller
4343 E. Weber Canyon Rd, Oakley $34,500,000 Represented the Seller
550 & 560 Sierra Sunset Lane, Zephyr Cove $38,000,000 Represented the Buyer
855 Chatfield Road, Aspen $25,414,625 Represented the Seller
Our proven sales steps
To your property valuation
EXCLUSIVE CLIENTELE We use the local and global reach of our extensive network to offer your property to an exclusive pool of potential buyers – naturally, with great care and discretion.
INDIVIDUAL SERVICE From the initial consultation to the successful signing of the contract, we ensure a comprehensive, tailor-made service.
“My property deserves the best possible price.”
A Successful sale
It’s often the little things that make a property special – and yet there are big differences in valuation. Our advisors know how to appreciate the true value of your property and showcase its special features to great effect.
Why Engel & Völkers?
BEST POSSIBLE VALUATION Every property is unique: the special details become visible either digitally or, in particular, during a personal on-site evaluation and can be taken into account in the price assessment.
LOCAL MARKET KNOWLEDGE Our trained experts have in-depth market knowledge and local market data – and are therefore able to position your property on the market in the best possible way.
BEST POSSIBLE VALUATION
• Planning and scheduling of viewings • Priority for shortlisted search clients • Viewing times according to your needs • Recommendations for a good first impression
INDIVIDUAL MARKETING
• Initial clarification of expectations and goals • Explanation of the sales process • Meeting your dedicated advisor
• Information on marketing steps • Regular property viewing statistics • Ongoing reports of the status of the sale • Evaluation of marketing measures
• Comparison with properties in the immediate vicinity • Ascertaining property potential in a team meeting • Expert valuation of your property • Commissioning of Engel & Völkers
02
03
07
• Creation of an informative property description • Production of high-quality property images • Printed and digital versions for newsletter and website • Window display in Engel & Völkers shop
CONTRACT AND NEGOTIATIONS
A quick, uncomplicated, and ultimately rewarding sale depends on various factors. At Engel & Völkers, experienced real estate experts are at your side to advise and guide you through every single step of the sale. With a great deal of sensitivity and a high degree of transparency throughout the entire process, we will quickly bring you together with ideal prospective buyers.
Eight steps to a successful sale
EXCLUSIVE EXPOSÉ
• Forwarding of purchase offers • Handling price negotiations • Support relating to preparation of the sales contract • Recommendation of partners for legal affairs
08
INITIAL PERSONAL CONSULTATION
05
TRANSPARENT MARKETING
PROSPECTIVE BUYERS AND VIEWINGS
AFTER-SALES SERVICE
• Customized marketing strategy • Advertising on real estate portals • Property film for exclusive properties • Distinct property signage
• Supervision of the property handover • Recommendation of additional service providers • Consultation for future property questions
06
01
04
A tailor-made selection of advertising materials
With Engel & Völkers, you benefit not only from a professional market price estimation, but also from a wide range of proven marketing options. We work together with you to select the best suitable advertising media and marketing channels in order to define the optimal marketing strategy for you.
Approaching shortlisted search clients
Website, newsletter, online marketplaces, social media
PRINT MARKETING
Your personal marketing strategy – as individual as your property
SHOP PRESENCE
Global referral options between clients and property
SILENT MARKETING
GLOBAL NETWORK
Display of property description in Engel & Völkers shop
DIRECT MARKETING
Neighborhood mailings approaching potential clients
Possible advertisement in GG, Engel & Völkers own property and lifestyle magazine
Marketing Opportunities
DIGITAL MARKETING
• Possibility of silent marketing • Discreet alignment with current search clients • Referrals from the global E&V network
Real estate portals
• Your property – prominently placed on our website • Digital property description with a global presence • Sophisticated presentation in a modern design • Easy to find thanks to optimized search functions
• Attractive property description • Production of high-quality images • Creation of eloquent advertising texts • Highlighting of individual property features
PORTFOLIO OF PROSPECTIVE BUYERS
Direct MAILINGS
We assess each property individually and, together with you, decide on the right marketing strategy for you. Your personal wishes and needs always take center stage. Whether you choose discreet advertising or more extravagant measures – we will find the best marketing concept for you.
SOCIAL MEDIA ACTIVITIES
Our options: from silent marketing to maximum visibility
SALES SIGNAGE
• Large digital reach • Addressing various target groups • Good display on mobile devices • User-friendly property description
professional Exposé
• Your property feature in the Engel & Völkers neighborhood letter • Direct mailings, if applicable
• Strong local visibility • Key advantage: target group already knows location
• Targeted means of approaching registered subscribers • Existing interest increases success rate
ONLINE NEWSLETTER
ENGEL & VÖLKERS WEBSITE
• Use of high-reach online market places • Maximum digital visibility
PROFESSIONAL PROPERTY FILM
Marketing opportunities for exclusive properties
VIRTUAL 3D TOUR
• High-quality, three-dimensional presentation • Showcasing of special property details
• Global property and lifestyle magazine • Published quarterly in six languages in 34 countries • Listings with the world’s most beautiful real estate
• Regional and national print media • High visibility for diverse target groups • Advertising in special Engel & Völkers publications
ADVERTISEMENT IN GG MAGAZINE
• Recommended for particularly exclusive properties • Effective presentation of property details & neighborhood • Images of property interior and exterior as well as drone shots
ADVERTISEMENT IN PRINT MEDIA
VISITS PER MONTH
@engelvoelkers.global • @evamericas +30 exclusive Gestalt Group channels
8.8M
125M
2.1M
Collaborative network
Relationships are everything
4.6M
54.6M
UNPRECEDENTED REACH
194M
75M
Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your property to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.
Maximizing property exposure through social
1.5M
Smart marketing. Extensive exposure.
63M
The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our premier properties remain a topic of conversation.
*Sources: Visits per month provided by respective partners and sites: Engel & Völkers AG, JamesEdition.com, RobbReport.com, Juwai.com, Juwai.Asia.com, MansionGlobal.com, Realtor.com, Bloomberg.com, FT.com, WSJ.com, ZillowGroup.com. Numbers are estimates and subject to change.
When you’re selling your home, your advisor’s CRM (Customer Relationship Management) system can be one of your biggest advantages. A powerful CRM allows your advisor to quickly connect your property with qualified buyers, track interest in real time, and follow up immediately with anyone who inquires—so no opportunity is missed. It also helps them stay organized, streamline showings, gather feedback, and keep you updated throughout the process. Simply put, a strong CRM means smarter marketing, faster responses, and more eyes on your home—ultimately leading to a quicker sale at the best possible price.
70M
3.2M
CRM | CONNECTED DATABASE
Public Relations and Notable Listings
Engel & Völkers is proud of its multifaceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent. Homes with compelling stories and notable features are shared by our Americas headquarters team with key reporters, editors, and producers from some of the most highly regarded news outlets. Through these efforts we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third party resource. Editorial Engel & Völkers property features have appeared in outlets such as The Wall Street Journal, Architectural Digest, Homes & Land, Inman, and in major metropolitan media throughout the Americas, Europe, and Asia.
Turning listings into headlines and headlines into homes...
Expert property valuation
Overview of our sales process
Online newsletter
Analyses of marketing measures
Creation of images and advertising materials
best possible valuation
Presentation of property on Engel & Völkers website
Real estate portal
Distinct property signage
CONTRACT & NEGOTIATIONS
Price negotiations
Reports of viewings and contacts made
Initial consultation
Sales status reports
Initial personal consultation
Tours and viewings
Presentation of property to targeted search clients
Sales mandate
Individual marketing
captivating property description
Closure of sale
In addition to all these steps, one thing is decisive – your personal Engel & Völkers advisor is at your side and will guide you through the entire process.
Mailing of property description
Creation of market and target group analyses
SALES Opportunities
Advertisement placement
Preparation of sales contract
Joint planning of viewing schedule
Consultation regarding future property matters
Social media activities
Display in Engel & Völkers shops
PROSPECTIVE BUYERS & VIEWINGS
Handover service
Across the street. Across the globe. Our worldwide Engel & Völkers network
MORE THAN 900 LOCATIONS IN OVER 35 COUNTRIES ON FIVE CONTINENTS
Engel & Völkers Gestalt Group ©2026 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated. All information provided is deemed reliable but is not guaranteed and should be independently verified. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.
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ANDORRA AUSTRIA BAHAMAS BELGIUM CANADA CAYMAN Islands CHILE COLOMBIA COSTA RICA CROATIA CZECH REPUBLIC DENMARK FRANCE GERMANY GREECE HONG KONG HUNGARY IRELAND ITALY LIECHTENSTEIN LUXEMBOURG MAURITIUS MEXICO NETHERLANDS PANAMA PORTUGAL SOUTH AFRICA SPAIN ST. MARTIN SWITZERLAND TURKS & CAICOS ISLANDS UAE UNITED KINGDOM URUGUAY USA
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