Prepared by {{user.fullName}} {{user.title}} Team Jeff and Sophia Rogers at SERHANT. e. jeffandsophia@serhant.com m. {{user.cellPhone}}
13823 Destin Beach Lane Orlando, Fl 32827
Listing Presentation and Timeline
Ryan Serhant
In this proposal, you will find a detailed breakdown on how we plan to sell 13823 Destin Beach. As the most followed real estate brand in the world, we can put your property in front of more potential buyers than anyone else. We leverage award-winning production and design services to create disruptive content that makes your property resonate with a global audience. We know that potential is in everything and everyone. But to spot what’s hidden in plain sight, we need to look at the world differently. At SERHANT., we have a healthy disregard for the status quo, and, above all, we are relentless in the pursuit of what’s possible.
Dear Raj,
SERHANT. is the first real estate company launched and designed for the marketplace of tomorrow. We empower our clients with unparalleled market intelligence and drive reach with new forms of media and amplification. Everything we do is designed to elevate the service experience and ensure that our success is your success.
{{user.fullName}}
Thank you for giving us the opportunity to present our marketing services to sell your home at 13823 Destin Beach Lane.
Results Start by Doing Things Differently.
?
Why
We are the Most Followed Real Estate Brand in the World.
{{team.Total Transactions}}
Total transactions in the last 12 months
Why SERHANT. ?
List to close ratio on pricing in the last 12 months
Total sold in the last 12 months
{{team.List to close ratio on pricing}}
{{team.$ Sold in previous year}}
We Sell One Home Every 3 Hours and 42 Minutes
Seasons 1 and 2 of Owning Manhattan Now Streaming on Netflix
“OWNING MANHATTAN is Definitely One of the Best.”
“OWNING MANHATTAN Knocks it Out of the Park to Become the Streamer’s Strongest Real Estate Reality Series”
“Owning Manhattan is a Must Watch for Fans of Real Estate Reality TV...”
“Netflix Welcomed a Show From an Established Star and New York City Icon Serhant as the Perfect Fit.”
“Step Aside, “Selling Sunset.”
“Owning Manhattan is Ryan Serhant’s Latest Mash-Up of Reality Drama and Luxury Real Estate.”
“OWNING MANHATTAN, However, is a Different Kind of Beast.”
“OWNING MANHATTAN is Real Estate Reality at its Finest.”
“Ryan Serhant’s Flashy Owning ManhattaN Raises Bar for Reality TV”
A Decade of Influence and Growing
The Most Followed Real Estate Brand in the World Is Now in 300+ Million Homes.
Unparalleled Exposure
This means your property listing will not just reach a local or regional audience but will gain extensive visibility on a global scale. This exposure is crucial for attracting potential buyers from diverse backgrounds and locations.
{{team.Followers}}
And we have surpassed
{{team.GLOBAL impressions last 12 mo}}
Global Impressions
{{team.MEDIA placements}}
A Look at the Past 12 Months
PR & Advertising
Followers
Media Placements
The SERHANT. brand is positioned better than ever and delivering MASSIVE value.
Now In 15 States and Counting.
Proven Results
Bold Ideas
SERHANT. ID Lab is our strategic sales collective and ideation workshop that generates compelling communications for each listing.
Our initiatives and sales campaigns have regularly led to a shorter time on the market and record-breaking prices..
Pre Market
When developing an identity for a new listing, we stand out with a distinctive voice and point of view.
We leverage novel design, production, and technological capabilities to ensure our messaging has greater worldwide reach and impact.
Amplification
Pre Market | Digital
SERHANT. Studios is our award-winning, film-quality marketing and production hub that allows us to create unique, high-impact content strategically designed to resonate with the largest real estate audience in the world.
Renee Fitzgerald Executive Dir. of Operations
Brokerage 3.0
Cody D’Ambrosio Head of Studios
We hand-selected the best minds, no matter which industry they came from.
Kelsey Lee Director of S.MPLE
Scott Hill Dir. of Agents Operations
Jennifer Alese Chief Business Officer
Natalie Vitebsky Chief Financial Officer
Ryan Coyne Chief Technology Officer
Kristen Kipilla Dir. of Creative & Marketing
Rafael Angarita Director of Integrated Marketing
Work With the Most Trusted Name in Real Estate.
Sales Team
Ryan Serhant Licensed Real Estate Broker 646.480.7665 ryan@serhant.com
Ryan Serhant is one of the most successful and well-known real estate brokers in the world. He is the founder and CEO of SERHANT., a multidimensional real estate brokerage that sits at the intersection of media, entertainment, education, and technology, and is also an innovator, entrepreneur, producer, author, podcast host, public speaker, educator, content creator, and star of Owning Manhattan on Netflix and multiple Bravo TV shows, including the two-time Emmy-nominated Million Dollar Listing New York. Over the course of his career, Ryan has closed nearly $10B in sales and represented clients in record-breaking deals in New York and South Florida, including the sale of the most expensive home ever sold in the state of Florida for just under $140M. For more than a decade, Ryan led the # 1-ranked residential real estate sales team in New York City. In September 2020, during the height of the COVID-19 pandemic and amid uncertain market conditions, Ryan decided to strike out on his own and launch his own brokerage. SERHANT. is a content-to-commerce, mobile-first real estate ecosystem with a first-of-its-kind in-house film studio for organic lead generation, creating customer acquisition for its two core businesses: brokerage and education. In its first year of business, the firm solidified its position as one of the top real estate companies in New York City. It became the most followed real estate brand in the world, amassing over 8 million followers across all social platforms. Under Ryan’s leadership, SERHANT. has become one of the fastest-growing real estate firms in the United States, with agents in 8 states. The firm is based in Manhattan and has a 15,000-square-foot headquarters in the heart of SoHo called “SERHANT. House NYC,” which was designed to be the real estate brokerage office of the future and serves as part office, part creative studio, and part clubhouse. Ryan is on a mission to revolutionize the real estate industry, give back, and share his formula for success to enable and motivate others. He is the author of three books: Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine, Big Money Energy: How to Rule at Work, Dominate Life, and Make Millions, and Brand It Like Serhant: Stand Out From the Crowd, Build Your Following and Earn More Money. Following the release of his first book, Ryan developed the SELL IT digital course and education platform to teach others how to master the art of sales to succeed in any profession. He is also the host of the iHeart Radio Original Podcast “Big Money Energy with Ryan Serhant” and serves as executive producer of LISTED, a dedicated YouTube network for entertaining lifestyle and real estate shows featuring the firm’s diverse up-and-coming real estate agents. Central to Ryan’s beliefs and the SERHANT. vision is giving back and amplifying others’ success. Both are committed to operating with purpose and support causes that focus on bettering housing equality, health, and the city of New York; together, they have donated and dedicated resources to City Harvest, Feeding America, the Ali Forney Center, the NYC Sanitation Foundation, and Project Sunshine. In 2021, Ryan was named the National Ambassador for the American Cancer Society’s “Real Men Wear Pink” initiative, a campaign that enlists men to raise funds and awareness for breast cancer research. Ryan wore pink every day in October, raised funds, and dedicated his global social platforms to spreading critical information to help fight the disease. In total, the 2021 campaign raised over $12 million. Ryan currently resides in Brooklyn with his wife, Emilia, and their daughter, Zena.
Jeff and Sophia Rogers are the husband-and-wife duo behind one of Orlando’s most refined real estate brands. Grounded in experience, they bring a boutique approach to the luxury market that blends strategy, precision, and personality. Their work is intentionally high-touch and selectively scaled, allowing them to curate every client experience with the care and discretion it deserves. With deep roots in Orlando’s housing industry and a reputation built on trust, innovation, and results, Jeff and Sophia deliver more than exceptional sales — they create a process that feels seamless, strategic, and distinctly personal. Their brand is where insight meets intuition, and where every detail is elevated by intention.
Jeff and Sophia Rogers
Serving Central Florida Since 2004. Broker Associate + Realtor 407.749.5349 | 407.749.5448 JeffandSophia@Serhant.com
Pre-Market Preparation
Marketing Collateral Development
Homes marketed with a strong, consistent brand can command up to 20% higher perceived value and sell significantly faster, as buyers are more likely to trust and act on a property that stands out.
Pre Market | Print
Print Marketing Collateral Development
Photograph the property and neighborhood Prepare eye-catching floor plans for purchasers and brokers to easily understand the layout of the home. An alternate floor plan and virtual staging are also options Design and produce vivid show sheets and/or listing brochures Send personal letters to neighbors and target markets to announce the sale Send exclusive showing invitations to top brokers to draw interest and showing requests
(Forbes Real Estate Council, Altois, Transforming Cities)
Pre-Market | Print
Content Pioneers We are visual artists, storytellers, creators. We shoot, record, animate, edit, and produce engaging real estate stories that are redefining how real estate can be consumed by the market. Media Mavens We know the ins-and-outs of every traditional and digital platform and how to curate and optimize content for maximum impact on each one. Visual Disruptors Whether we’re concepting an Instagram short or executing a one-of-a-kind event experience, we want everything we do to be innovative, memorable, and shareable. Brand Strategists We craft unique positions and visual profiles for sellers that reflect their values and goals. Integrated Campaign Experts We utilize each marketing tool as part of a cohesive strategy spanning multiple promotional channels and campaigns.
Digital Marketing Collateral Development
Pre-Market | Digital
See and Be Seen
Over 9.5 million followers and counting.
Film, edit, and produce a highly engaging marketing video/property tour for use on all digital platforms Highlight your listing on all of our social media feeds. With over {{team.Followers}} followers across all platforms, we are the most followed real estate brand in THE WORLD Craft vivid email blasts to send to our internal broker network Coordinate with our PR team for strategic press placements
Your Home is Live on the Market with SERHANT.
Listing Launch
Culture. Pets. Culinary. Wellness
{{team.ADX Organic Reach Worldwide}}
With over {{team.Followers}} followers and 100M+ impressions per month, combining our social strength with geo-targeted data from everyone’s cell phones, we can target our listings to buyers who don’t even know they want to buy yet.
{{team.ADX Actual Followers}}
Data as of June 13th, 2023. Go to serhant.com/adx to view live data
Our tech powered innovation platform has been developed in partnership with Google and Social Blade to put your listings in front of more eyeballs than any other firm.
{{team.ADX Engagement 7-Day}}
Africa
44 Portals – 24 Countries
Launch your property on all listing systems and SERHANT.com and broadcast to every local broker Syndicate to 100+ MLS/listing sites in 60+ countries Send marketing package to brokers to prompt them to create buzz with their buyer networks
North America
5 Portals – 5 Countries
Oceana
on 100+ portals in 60+ countries.
South America
Advertise Globally
7 Portals – 5 Countries
6 Portals – 3 Countries
Global
Europe
Asia
27 Portals – 17 Countries
6 Portals – 6 Countries
Listing Launch Listing Marketing
Amplifying Visibility With the Most Followed Real Estate Brand in the World.
Social Media
The fact is, more buyers are using social media to search for homes and it’s a trend that will only continue to grow. As the most followed real estate brand in the world, no one knows how to use social media to sell homes better than us. We use social media grab attention and connect with buyers and we sell homes through platforms like Instagram and YouTube every month.
Putting your property in front of more eyes than anyone else.
Sold on Social
Over 100,000,000 impressions per month and growing daily
SOLD ON SOCIAL
Sold
Our YouTube channel alone garners over 230M views 15.5M watched hours and over 1.9M+ subscribers
Digital Amplification & Influence
We Combined Paid and Earned Media for Maximum Exposure for Your Home.
PR and Advertising
SERHANT. Strengthens Leadership of New Development Team
SERHANT. Partners With T-Mobile
Ongoing Public Relations
Opportunity to strategize with our PR team to leverage timely local and national press placements Invest and focus our efforts on generating as much buzz as possible for your home SERHANT. agents are frequently featured in the press (at least several times a month) in forms of newspaper interviews, video interviews, guest contributors on CNBC, advertising campaigns, editorial features, etc.
SERHANT. is looking to bolster its new development division. On Friday, the Ryan Serhant-helmed brokerage announced two executive appointments to its new development team.
Realtor.com
Ryan Serhant, star of Netflix’s Owning Manhattan, launched his namesake real estate firm just five years ago. But the business is already operating in 15 states.
Forbes
Ryan Serhant Talks 'Owning Manhattan,' His Biggest Risk, And The 2026 Market
Housing Wire
As a company that prides itself on being tech-forward, SERHANT. has just announced a new collaboration with T-Mobile. The firm has adopted the wireless network operator’s SuperMobile plan, which rolled out in August and is available only to business customers, to boost connectivity for its app and agents.
Paid advertising may be deployed strategically to complement organic distribution and content-driven exposure, helping reintroduce or further amplify a listing to the most relevant audiences based on market conditions and momentum.
Ongoing Advertising
Portals syndicated nationwide
Bravo's Million Dollar Listing New York MDLNY followed our founder, Ryan, as he sold SERHANT. exclusive listings in New York City. Airing in prime time on Bravo, the docu-series gave millions of viewers an inside look into the world of New York City’s real estate market. Broadcast to 25 Million viewers Worldwide Over the past decade, we have used our time on Bravo to craft a distinctive brand aesthetic that is instantly recognized by buyers, brokers, and the show’s 25 million+ viewers worldwide. Exposure to our brand continues to grow as the show appears on streaming networks, creating perpetual synergy with our Studios-developed property stories that capture buyer interest. The Netflix Effect Since releasing Season 1 of Owning Manhattan, we've reached over 300 million homes through Netflix and premium media partnerships.
Target Marketing
Let's Get Your Home in Front of the Buyers Who Want It and Don't Know It Yet
Create a specific buyer profile based on your home (location, features, price, etc.) Use publicly available census, school, social media, and corporate relocation data to target our buyer profile and reach buyers most likely to be interested in your home Run location-specific ads to reach buyers in certain geographic regions
“Hi! I specialize in Miami penthouses and have several off-market listings your buyer will love.”
With over {{team.Member Referral Network}} agents in over {{team.Countries and Territories}} countries and territories, SERHANT. can put your listing in front of more buyers and brokers than any other firm.
In today’s competitive real estate market, we want your home to be seen everywhere.
“I have a buyer from China looking for a penthouse in Miami.”
Analytics & Reporting
We Overcommunicate. That's a Good Thing.
Status Updates + Traffic Reports Until Sold
Recurring web traffic reports to update you on current listing statistics. Transparent communication and honest expectations. Consistent updates on the comparable listings in your neighborhood so you know what just hit the market, what has recently sold, etc. Provide regular neighborhood stats and updates so you know we are always up to date on the latest information. Discuss all showing and open house feedback to keep you aware of what buyers are saying.
Thank You.
Ready to make your next big move? We’re here to make it happen. Let’s talk: {{user.email}}