Media 2025
customization guidance Cover Property photo may be replaced to show localized imagery. Your logo will populate automatically.
Global
Introduction Exclusive partnerships, superior exposure. The Global Media Plan is the portfolio of advertising partnerships and exposure opportunities available to our network. Tailored through technology, our service is the modern choice for real estate professionals, buyers, and sellers who demand the very best. The plan drives leads, site traffic, and awareness by connecting our brand with discerning audiences worldwide. All advertising campaigns throughout the Global Media Advertising Brochure are at no additional cost. To be featured, properties must be submitted for consideration via Access. Please contact your marketing department for more information.
Global Media
customization guidance Introduction Property photo may be replaced to show localized imagery.
Contents
4 6 8 10 12 14 16 18 20 22 24 26 28 30 31 32
Architectural Digest AD Mexico BBC Dwell Financial Times Juwai Mansion Global Nikkei PropGoLuxury Robb Report South China Morning Post The New York Times The Wall Street Journal GPS Ad Unit Property Syndication Paid Social, Programmatic, and SEM Efforts
Page Views/Month
Average HHI
Architectural Digest (AD) is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world’s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. The Sotheby’s International Realty® brand will leverage the power of architecturaldigest.com to build awareness and drive exposure opportunities to our global listings.
Worldwide Distribution United States 3,300,000 Unique Visitors Canada 234,000 Unique Visitors Australia 147,000 Unique Visitors United Kingdom 79,000 Unique Visitors India 63,000 Unique Visitors
10M
Architectural Digest
Average Age
{{page}}
Male | Female Skew
Average Pages/Visitor
Unique Monthly Visits
35% | 65%
7.2M
$136k
1.4
50
In 2025, the Sotheby’s International Realty® brand has continued its exclusive ownership of a prominent placement on their website with a full-year buyout of the real estate landing page. VIew aD real estate page
exclusive Ownership of Real Estate Landing Page
Architectural Digest is the international authority for design, interior design and architecture. It is the style guide where experts and lovers of the creative world are witness, before anyone else, the hottest trends, houses, places, objects and works of art of the moment. Exclusive, fresh and vibrant, that is the AD Universe.
AD Mexico
25-34
55% | 45%
3.5M
2.3M
1.5
Worldwide Distribution Mexico 481,754 Monthly Visits Argentina 41,595 Monthly Visits Colombia 40,732 Monthly Visits Peru 39,724 Monthly Visits Chile 39,378 Monthly Visits
For the first week of each month, Sotheby’s International Realty® banners will take over AD Mexico’s Design Section web page with 100% share of voice. view ad mexico design section
exclusive Design Section Sponsorship
Worldwide Distribution United States 68,438,390 Monthly Visits Canada 11,962,513 Monthly Visits India 6,820,334 Monthly Visits Australia 6,574,869 Monthly Visits Japan 5,697,275 Monthly Visits Ireland 3,699,430 Monthly Visits Germany 3,523,461 Monthly Visits
57% | 43%
1.1B
BBC
35.5
461M
Founded over 101 years ago, the BBC upholds a legacy of trust akin to Sotheby’s three-century history. BBC’s unmatched global reach engages both established and emerging audiences, delivering the news and stories they rely on. Through high-impact Takeovers and premium Newsletter sponsorship, BBC and Sotheby’s International Realty will showcase the world’s most prestigious properties, united by a shared commitment to trust and excellence that resonates with affluent consumers across the globe.
$355k
6.6
Culture & Travel Sections First Impression Takeover
Sotheby's International Realty will have 100% SOV of every first impression for each visitor to the culture and travel sections during key dates in 2025.
Worldwide Distribution United States 8,400,000 Visits Annually Canada 862,000 Visits Annually United Kingdom 356,000 Visits Annually Australia 291,000 Visits Annually Germany 106,000 Visits Annually France 105,000 Visits Annually Singapore 63,000 Visits Annually
9M
1.8M
$178k
Dwell
10
46
53% | 47%
Dwell’s mission is simple: We champion home design that improves people’s lives. From daily content on Dwell.com to our social media channels to our celebrated 24-year-old print magazine, we feature new ideas about what a home can and should be, offer expert advice for making your own space a better place to live, and provide a marketplace for the best-designed products available.
Run-of-site banners and brand content will be used to sponsor Dwell’s Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages. view dwell homes & real estate channel
exclusive Homes & Real Estate Channel Sponsorship
Worldwide Distribution United States 5,901,631 Monthly Visits United Kingdom 5,578,335 Monthly Visits India 793,605 Monthly Visits Canada 543,393 Monthly Visits Germany 492,312 Monthly Visits
49
63M
Financial Times
155M
80% | 20%
The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. Providing essential news, comment, data, and analysis for the global business community, the FT has a combined paid print and digital circulation of over 1.4M. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth.
7.7
$315k
The Sotheby’s International Realty® brand is the exclusive lifestyle search partner on propertylistings.ft.com and in FT print advertisements. view ft property listings
exclusive Property Listing & Lifestyle Search Sponsorship
27% China | 73% Worldwide Distribution China 1,372,488 Monthly Visits United States 397,639 Monthly Visits Hong Kong 116,862 Monthly Visits Canada 82,618 Monthly Visits Australia 63,814 Monthly Visits
6M
Juwai
Juwai.com is the leading Chinese international property portal and is the exclusive international property partner of Tencent, China’s internet giant and operator of WeChat. Juwai.com has 10 million monthly active users and showcases more than 6 million listings from over 111 countries Juwai.com was named the top international real estate website in China by the country’s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups. To maintain reach in China, the Sotheby’s International Realty® brand will continue its syndication and advertising partnership with Juwai.com in 2025. This ensures greater visibility to Chinese consumers searching for homes worldwide.
35
4.5
$683k
56% | 44%
Listing Distribution & Brand Listing Page
Juwai will provide 12 months of property syndication and promotion for all Sotheby’s International Realty® brand properties during 2025. The brand’s Chinese translated company page on Juwai.com will also continue to be a staple in this year’s campaign. view brand listing page
Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories — all to empower and inspire users to make informed real estate decisions.
Worldwide Distribution United States 2,395,295 Monthly Visits Canada 148,576 Monthly Visits India 90,397 Monthly Visits United Kingdom 64,880 Monthly Visits Australia 41,454 Monthly Visits
70% | 30%
$628k
3.2M
43
Mansion Global
1.3
4.3M
Homepage Hero
Sotheby’s International Realty® listings are listed and searchable across the following platforms: The Wall Street Journal, Mansion Global, Barron’s and Marketwatch, connecting exceptional properties to a high-net-worth audience. view mansion global property listings
Property Listing Syndication
The homepage hero carousel showcases the most exceptional properties listed with Sotheby's International Realty in the most high-impact way. These listings have received 45 times more visits and 35 times more page views than listings featured anywhere else on Mansion Global. view mansion global homepage
9.1M
183M
The Sotheby’s International Realty® brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform which reaches over 29 million monthly readers. The Sotheby's International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in 72 countries and territories.
5
74% | 26%
Average HHI (JPY)
29M
Worldwide Distribution Japan 29,096,100 Monthly Visits United States 710,300 Monthly Visits Australia 242,300 Monthly Visits South Korea 54,600 Monthly Visits Taiwan 51,300 Monthly Visits Singapore 48,400 Monthly Visits Thailand 45,000 Monthly Visits Hong Kong 43,500 Monthly Visits
Nikkei
exclusive Property Listing Syndication
exclusive Editorial Promotion
Brand editorial content that is fully translated and promoted on the Nikkei property listing site.
Brand Sponsorships
Branded banner ad units and content will run across the Nikkei network, Nikkei Property Listings homepage and real estate channels. Sponsorship will also run in the Nikkei’s print newspaper which currently boasts the world’s largest circulation.
Property listing details will be translated and syndicated to the Nikkei luxury property listing site. view nikkei property listings
$299k
58% | 42%
2
Worldwide Distribution United States 26,255 Monthly Visits China 22,199 Monthly Visits United Kingdom 5,550 Monthly Visits Taiwan 4,056 Monthly Visits Thailand 3,949 Monthly Visits
Founded in 2006, PropGOLuxury remains the only US based online real estate company in Asia. PropGo delivers exceptional online real estate products and services to affluent English and Chinese reading consumers. It is the largest and fastest growing luxury property site in the China and Asia Pacific region and touches millions of elite consumers around the world.
85k
167k
PropGoLuxury
Hand selected by Sotheby’s International Realty® editorial team, PropGo features 1x unique editorial each month on their Blog and News page. It’s then amplified on PropGo’s social platforms for added exposure.
Homepage Featured Listing Carousel
Featured Article
Premium Branded Listings
Sotheby’s International Realty selects five listings each month that will be displayed on PropGo’s Featured Listing Carousel — which is promoted on their homepage. view propgoluxury homepage
Utilizing the feed, Sotheby’s International Realty listings are prominently displayed and promoted on PropGo’s web and social media platforms.
18M
69% | 31%
Robb Report
$685k
Robb Report's authoritative voice has been unmatched in the global luxury market since 1976. Our affluent readers rely on Robb Report to expertly curate all the world has to offer. Our discerning and successful audience shares an appreciation for quality, exclusivity, heritage, taste, and exquisite design. This is what makes Robb Report synonymous with the best of the best. By partnering with us in a meaningful way, Sotheby’s International Realty will gain direct access to a qualified audience of luxury homeowners and real estate enthusiasts who are primed to discover the brand and its extraordinary offerings.
37
4M
Worldwide Distribution United States 12,562,060 Monthly Visits Canada 873,692 Monthly Visits United Kingdom 473,471 Monthly Visits India 370,017 Monthly Visits Australia 354,286 Monthly Visits
Custom Sotheby’s International Realty branded module on the real estate page, featuring 10 Sotheby’s International Realty exclusive listings per month.
Property listing details will be syndicated to the Robb Report property details listing site. view robb report listings detail page
Branded Carousel
Worldwide Distribution United States 4,899,402 Monthly Visits Hong Kong 1,182,455 Monthly Visits Canada 649,554 Monthly Visits Australia 632,054 Monthly Visits United Kingdom 618,518 Monthly Visits Germany 129,342 Monthly Visits Japan 103,801 Monthly Visits
63.9M
3.5
65% | 35%
Average HHI (HK)
40
South China Morning Post
35M
$60k
The Sotheby's International Realty brand will own the South China Morning Post homepage during key dates in 2025. Interscrollers and Vertical Videos will be showcased throughout the year via consumer targeting campaigns, while App Interstitials will be included for the two big thematic bursts in March and September.
The Sotheby’s International Realty® brand will own the South China Morning Post homepage of SCMP.com during key dates in 2025. Throughout the full year, the GPS unit, brand banners and brand videos will also be showcased via consumer targeting campaigns. view scmp homepage
Homepage Takeover
42
Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national, and global level. Nominated for 2 Emmy® Awards (2021), in addition to having won 132 Pulitzer Prizes, The New York Times has consistently set the bar among leading news brands. The New York Times is the most subscribed to digital media news organization in the world with over 10 million subscribers. NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories.
154M
5.5B
11M
$134k
Worldwide Distribution United States 498,500,00 Monthly Visits Canada 37,900,000 Monthly Visits United Kingdom 35,600,000 Monthly Visits Australia 20,700,000 Monthly Visits India 10,800,000 Monthly Visits
The New York Times
Total Paid Subscribers
48% | 52%
exclusive Real Estate & T Magazine Section Takeovers
Sotheby’s International Realty will continue to have 100% SOV within the Real Estate Section Front on desktop and the Design & Interiors section on T Magazine. view NYT real estate section
The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 39 Pulitzer Prizes for outstanding journalism.
34.5M
Worldwide Distribution United States 22,126,947 Monthly Visits Canada 929,159 Monthly Visits Japan 634,289 Monthly Visits India 569,328 Monthly Visits United Kingdom 444,9676 Monthly Visits Australia 343,007 Monthly Visits
45
12
$361k
The Wall Street Journal
421M
exclusive Real Estate Thursday and Friday Article Buyout
Friday is one of the highly trafficked days where new global real estate coverage is being consumed online. Sotheby’s International Realty will have 100% ownership of Thursdays and Fridays globally (US, Europe and Asia) with fixed brand ad units on WSJ.com real estate article pages within the real estate section for every Thursday and Friday in 2025. view wsj real estate section
GPS Ad Unit
Global Property Search (GPS): A Proprietary Ad Unit
We partner with leading media powerhouses to deliver content to discerning audiences worldwide. The Global Property Search (GPS) automatically displays properties based on the location of the consumer as they visit our media partners websites. When a property is clicked by the potential buyer, they are taken to the property details page on sothebysrealty.com. The GPS ad unit is active on 12 global websites: Architectural Digest, AD Mexico, BBC, Dwell, Financial Times, LeFigaro, Luxury Estate, Nikkei, PropGoLuxury, South China Morning Post, The New York Times, and Wall Street Journal. Properties must be submitted for approval via the Property Display Feed in dash.
Property Syndication
For Rental Properties
For Farm & Ranch Properties
customization guidance Property Syndication Property photos on tablets may be replaced to show localized imagery.
The Sotheby’s International Realty® brand provides unparalleled exposure and worldwide reach for our listings, a crucial piece that sets us apart from the rest of the industry. Once a home is showcased on sothebysrealty.com, it is exclusively distributed via the ListSync platform to the most authoritative news, luxury lifestyle, financial, and real estate-centric websites around the world at no additional cost to the agent. To ensure your property is being syndicated, please contact your marketing representative to ensure all listing requirements are being met.
The Trade Desk Sotheby’s International Realty uses The Trade Desk, the largest programmatic platform on the market, for pre-roll, connected TV, and display inventory across a dynamic global site list. The Sotheby’s Realty campaign also includes private marketplace (PMP) deals across global publishers, which allows the brand to extend global display presence without minimum spend requirements and easy optimization between top performing sites. Google Search Sotheby’s International Realty’s partnership with Google offers unprecedented reach and engagement for lower funnel, lead driving tactics. The Paid Search campaign (SEM) uses a complementary mix of branded and non-branded keywords by targeting prospects at different stages of the sales funnel. Using specific in-language campaigns to target globally, the campaigns reach luxury and real estate interested consumers. Dynamic Search Ads (DSA) help to create tailored ad copy and images to match the user queries. Meta Paid support with Meta increases awareness among the Sotheby’s International Realty audience, exposing them to the brand’s listings across Facebook and Instagram. Building on the brand’s lower funnel tactics in 2025, paid support will be put behind a select number of high-profile organic posts to generate additional brand visibility and grow the brand Instagram following.
Paid Social, Programmatic, and SEM Efforts
{{=ifError(nearestNamedReferenceKey('https://data.app.marq.com/dataSets/1562').'Disclaimer', 'Disclaimer')}}