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HOW TO GET FREE MARKETING FOR YOUR CHURCH
01
GOOGLE ADS
Introduction Google Search Ads Grant is a program offered by Google that provides eligible nonprofit organizations with $10,000 per month in free advertising credit to use on Google Ads. This grant can be a powerful tool for church marketing, allowing you to reach a wider audience and promote your events, services, and other activities to potential attendees. One of the key benefits of using Google Search Ads Grant for church marketing is that it allows you to target specific keywords and demographics, so you can reach the people who are most likely to be interested in your church. For example, you could target keywords related to your church's location, denomination, or specific services, such as "Baptist church in Dallas," "Catholic mass times," or "Non-denominational Easter service." In addition to targeting specific keywords, Google Search Ads Grant also allows you to track the performance of your ads and make adjustments as needed to optimize your campaigns. You can see how many people are clicking on your ads, how many are converting (such as by visiting your website or signing up for an event), and what the overall cost-per-conversion is. This information can help you understand what is and isn't working, and make changes to your campaigns to improve their effectiveness. Overall, Google Search Ads Grant is a valuable resource for churches looking to promote their events and activities and reach a wider audience. In the following chapters, we will delve into the eligibility and application process for the grant, as well as best practices for setting up and managing a Google Ads campaign for your church. Eligibility and application process To be eligible for Google Search Ads Grant, your church must be a registered nonprofit organization in good standing. You must also have a website that complies with Google's terms of service and is actively used to support your organization's mission. To apply for the grant, you will need to create a Google for Nonprofits account and complete the application process. This includes providing information about your organization, such as your mission, vision, and target audience, as well as details about your website and how you plan to use Google Ads to further your mission. Once you have completed the application, Google will review it and determine if your organization is eligible for the grant. If your application is approved, you will receive an email with instructions on how to set up your Google Ads account and start using the grant. It's important to note that the Google Search Ads Grant is competitive, and not all organizations that apply will be approved. If your application is not approved, you may be able to reapply after a certain period of time, or you may consider alternative ways to advertise your church, such as through social media or local media outlets. Setting up and managing a Google Ads campaign Once you have been approved for the Google Search Ads Grant, you can start setting up your Google Ads campaign. Here are a few best practices to keep in mind as you get started: Define your goals: Before you start creating your ads, it's important to have a clear idea of what you want to achieve with your campaign. Do you want to promote a specific event or service? Increase attendance at your services? Encourage people to visit your website or contact you for more information? Having specific, measurable goals will help you create more effective ads and track the success of your campaign. Choose the right keywords: Keywords are the words and phrases that people use when searching for products or services online. To reach the right audience, you'll want to choose keywords that are relevant to your church and the types of events or services you offer. You can use the Google Ads Keyword Planner tool to help you research and select the best keywords for your campaign. Write compelling ad copy: Once you've chosen your keywords, you'll need to create ad copy that will grab people's attention and persuade them to click on your ad. Make sure to include your keywords in your ad copy, and focus on the benefits of your church or event rather than just listing features. Create a strong landing page: The landing page is the page on your website that people will be taken to when they click on your ad. It's important to have a well-designed landing page that clearly communicates the purpose of your ad and encourages people to take the next step (such as signing up for an event or contacting you for more information). Track and measure your results: Google Ads provides a wealth of data and analytics that can help you understand how your campaign is performing. Be sure to track key metrics such as click-through rate, cost-per-click, and conversion rate, and use this information to make adjustments to your campaign as needed. Test and optimize: Finally, don't be afraid to experiment with different ad copy, keywords, and targeting options to see what works best for your church. You may find that certain approaches are more effective than others, and by testing and optimizing your campaigns, you can continually improve their performance. Maximizing the impact of your Google Ads Grant Now that you have a solid understanding of how to set up and manage a Google Ads campaign, it's time to start thinking about how you can use the grant to its full potential. Here are a few ideas for maximizing the impact of your Google Ads Grant: Promote events and services: One of the most obvious ways to use the grant is to promote specific events or services at your church. You can create separate campaigns for each event or service, targeting relevant keywords and demographics, and use ad copy and landing pages that clearly communicate the details and benefits of the event. Engage with your audience: Google Ads allows you to interact with your audience through features such as ad extensions, which allow you to add additional information to your ads, and remarketing, which allows you to show ads to people who have visited your website or interacted with your business in the past. By using these features, you can create a more personalized and engaging experience for your audience. Expand your reach: Finally, consider ways to expand the reach of your campaigns beyond the grant's $10,000 monthly credit limit. You can do this by using other advertising channels in conjunction with your Google Ads campaigns, such as social media or local media outlets. You can also consider using paid advertising within Google Ads to supplement the grant, using a separate budget for this purpose. By using a combination of free and paid advertising, you can reach a wider audience and amplify the impact of your marketing efforts. Common pitfalls and mistakes to avoid As with any marketing strategy, it's important to be aware of potential pitfalls and mistakes when using Google Search Ads Grant for church marketing. Here are a few to watch out for: Not following the grant's terms and conditions: It's important to carefully read and follow the terms and conditions of the grant, as noncompliance can result in your grant being suspended or terminated. Make sure you understand the rules for using the grant, such as the requirement to use the grant for search ads only and the requirement to clearly disclose that the ads are part of the grant program. Not targeting the right audience: To get the most out of your Google Ads campaigns, it's important to target the right keywords and demographics. Make sure to do your research and choose keywords and targeting options that are relevant to your church and the types of events or services you offer. If you're not reaching the right audience, your campaigns may not be as effective as they could be. Not optimizing your ad copy and landing pages: The ad copy and landing page are crucial elements of your Google Ads campaigns, as they are what persuade people to click on your ads and take the next step. Make sure to spend time crafting compelling ad copy and creating a strong, well-designed landing page that clearly communicates the purpose of your ad and encourages people to take action. Not tracking and measuring your results: It's important to regularly track and measure the performance of your Google Ads campaigns so you can understand what is and isn't working. Use the data and analytics provided by Google Ads to identify areas for improvement and make adjustments to your campaigns as needed. Not testing and optimizing: Finally, don't be afraid to experiment with different approaches and try new things. By testing different ad copy, keywords, and targeting options, you can continually improve the performance of your campaigns and get the most out of your Google Search Ads Grant. Conclusion In this ebook, we've covered the basics of using Google Search Ads Grant for church marketing, including the eligibility and application process, best practices for setting up and managing a Google Ads campaign, and strategies for maximizing the impact of the grant. By following the tips and advice outlined in this book, you can use the Google Search Ads Grant to effectively promote your church and reach a wider audience. Google Search Ads Grant is a valuable resource for churches looking to promote their events and activities, and by using it effectively, you can reach a wider audience and further your mission. Don't be afraid to experiment with different approaches and test what works best for your church. By continually tracking and measuring the performance of your campaigns and making adjustments as needed, you can optimize your marketing efforts and get the most out of the grant. We hope this book has provided valuable insights and guidance for using Google Search Ads Grant for church marketing. If you have any questions or need additional help, don't hesitate to reach out to Google's customer support team for assistance. Good luck with your marketing efforts, and may your church continue to grow and thrive! Addendum: As a church leader, you have a lot on your plate, and managing a Google Ads campaign can be time-consuming and overwhelming. That's where a company like Compel comes in. Compel is a trusted provider of digital marketing services for churches and other organizations. They are well-versed in using Google Search Ads Grant for church marketing and can help you navigate the process from start to finish. Whether you're just starting out with Google Ads or you're looking to optimize an existing campaign, Compel can provide the support and guidance you need. They can help you determine if you're eligible for the grant, assist with the application process, and provide expert insights on how to create and manage effective campaigns. In addition to providing guidance on the technical aspects of Google Ads, Compel can also help you with strategy and planning. They can work with you to develop a marketing plan that aligns with your church's goals and target audience, and help you craft ad copy and landing pages that effectively communicate your message. Overall, hiring a company like Compel can save you time and effort and help you get the most out of your Google Search Ads Grant. If you're interested in learning more about our services, visit our website at https://www.compelnow.com or email at adam@compelnow.com
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